Affinity Partners is a private equity firm based in Miami, Florida, founded in 2021 by Jared Kushner, who is known for being Donald Trump's son-in-law and a senior advisor during Trump's presidency. The firm primarily focuses on investing in growth-stage companies through buyouts and also engages in venture capital investments across various stages including seed-stage, early-stage, and later-stage companies. Affinity Partners has a specific interest in consumer products and seeks to invest in American and Israeli companies, with a significant portion of its funding sourced from the Saudi Arabian government .