Allbirds
the road to transformation was born in first year as a public company navigating covid need to make big moves quickly introduced strategic transformation plan launched the wool runner dubbed the most comfortable shoe in the world by time we have since sold of this icon launched new materials innovation built third party relationships added key leadership marched towards our target of pro and continued sales growth after delivering multiple years of double digit revenue growth the covid environment proved difficult to navigate lower sales and elevated inventory levels required decisive actions to right size the business and energize the brand we outlined four strategic pillars designed to drive growth expand gross margin and transition to an asset and light model that will enable us to reconnect with our core consumers and meet new consumers in a capital efficient manner it profitability | Allbirds
Company
Deck Type
Sector
Industry
Deck date
November 2023
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5 of 15
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