Apple Internal Communication Presentation Deck
August 1996, 18 slides
  1. Apple
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what to do about relationship manager august | Apple
agenda introductions objectives desired results relationship overview some of what apple wants some of what wants what apple has to leverage what has to leverage discussion | Apple
goal of today meeting to understand the current relationship and the issues opportunities that exist to begin to craft a strategy and plan for working with to maximize apple benefit | Apple
objectives identify the various opportunities and issues that exist between apple and analyze these and determine a desired relationship map create a plan of execution designate apple executives | Apple
desired results a consistent clear unified vision across all of apple with our wants needs from senior executive staff drive the same agreed upon agenda throughout and across our respective organizations | Apple
apple wants immediate revenue and profit leverage our resources to deliver distinctively superior user value through products that are elegantly simple feature rich and delightful to own for people who learn create and communicate leverage industry standards | Apple
relationship overview relationship broken relationship mirrored by driven by legal issues though improving continued animosity and disrespect current relationship hurting apple developers customers apple not the enemy sun oracle lotus fixing the relationship critical | Apple
why needs us apple leadership in the mac products highly apples share in access authoring and server market technology intellectual property | Apple
why apple needs mutual customers restore faith in and development for enterprise computing mac exchange access feature parity wim apple is too resource constrained tools testing standards support of for platform dominance of the world | Apple
mission critical to apple business enterprise and productivity space markets source for current short term revenue and market share protect and grow mode with business enterprise apple requires presence in enterprise space to work with on all levels against a strategic | Apple
some of what apple wants from for all systems shipping for available and parity exchange client simultaneous releases parity performance across all titles server on apple hardware parity client for font types | Apple
some of what apple wants from adoption of our technologies like enabled in every product to adopt our meta content format press and advertising adopt network security to join labs convergence of active investigate services layer for possible licensing newton mac competitive response | Apple
some of what wants mac done access to apple dialer office on every machine distribution major deal just signed explorer bundled with bundle explorer distribution support and enable nos on apple hardware ship the code that has developed | Apple
some of what wants apple to engage around services for smart buffering specs possible over apple to adopt ship collaborate around apple that supports market data | Apple
what apple has to leverage bundling opportunities distribution disproportionate share of access authoring and server markets compared to our dialer for mutual customers very loyal to platform technology such as gam sprockets intellectual property and patents | Apple
what has to leverage domination of the business enterprise market excel owns of the mac productivity market word has of the word processing productivity market apple related revenues to per year as the developer abandonment of the platform would have serious ramifications huge resource base | Apple
current agendas projects issues on mac hardware mac client build buy rent small office bundle license done dialer license education initiatives empowerment pack | Apple
next steps | Apple
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