AppLovin
strategic rationale the strategic combination of business with platform enhances the growth potential of the mobile ecosystem and is highly accretive to growth and cash flow accelerate shift to in bidding improve roi for advertisers grow revenue for publishers strategic and accretive to | AppLovin
Company
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Sector
Industry
Deck date
October 2021
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October 2021
strategic rationale the strategic combination of business with platform enhances the growth potential of the mobile ecosystem and is highly accretive to growth and cash flow accelerate shift to in bidding increases transparency of pricing and data improves efficiency by increasing access for buyers and sellers improve roi for advertisers access to more publishers at market efficient pricing extends our combined platform to include supply of reaching billion users grow revenue for publishers adding demand partners to access our combined monetization platform more demand and first price real time auctions increase competition for inventory strategic and accretive to greatly enhances our platform competitive position in a large rapidly growing market highly accretive to the growth of our revenue and cash flow | AppLovin
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