Blue Apron Investor Day Presentation Deck
May 2022, 135 slides
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blue apron investor day | Blue Apron
disclaimer forward looking statements and use of non information | Blue Apron
disclaimer forward looking statements and use of non information | Blue Apron
| Blue Apron
founded in full time employees employees | Blue Apron
million customers million meals shipped of customers meals | Blue Apron
regulated certified fulfillment centers | Blue Apron
vision better living through better food | Blue Apron
mission spark discovery connection and joy through cooking | Blue Apron
blue apron is empowering people to create incredible culinary experiences at home eer | Blue Apron
meals wine market a | Blue Apron
turnaround strategy apron | Blue Apron
significant product advancement and expansion aenean | Blue Apron
average revenue per customer | Blue Apron
average order value a | Blue Apron
orders per customer | Blue Apron
doing more with less | Blue Apron
food occasions at home | Blue Apron
post pandemic behavior | Blue Apron
meal kits can solve for pain points of home cooking what prevents you from cooking at home more often sas | Blue Apron
crispy skin salmon | Blue Apron
chart looks blurry recreating an illustrative recipe at grocery stores costs much more | Blue Apron
highly favorable pricing casual restaurants | Blue Apron
target market million target households in the | Blue Apron
| Blue Apron
customers level of experience is a critical variable when understanding customer behavior vas | Blue Apron
are a constant in our business | Blue Apron
orders from new customers accelerate in and repeat a | Blue Apron
product enhancement and expansion weekly food options to | Blue Apron
heat eat made meal ready in minutes or less apron | Blue Apron
expanding existing partnerships collaborations with leading brands a wee aspiration dade | Blue Apron
engaging partnerships with notable chefs | Blue Apron
customers all ages age | Blue Apron
customers singles and families household size | Blue Apron
customers one quarter cook for under children | Blue Apron
where do blue apron customers live a | Blue Apron
customers all income groups less than to female male non binary | Blue Apron
how are we positively compared to competitors no me | Blue Apron
better than other brands | Blue Apron
perception of value | Blue Apron
empowerment | Blue Apron
utilize insights from customer feedback i | Blue Apron
provide easy meal solutions that ease pain points around food and cooking | Blue Apron
long term goal first choice for consumers who seek food experiences | Blue Apron
long term goal expand beyond traditional meal kit subscriptions | Blue Apron
the next course | Blue Apron
the next course | Blue Apron
customer experiences all | Blue Apron
blue apron is going beyond subscription over half of consumers have never purchased a meal kit recurring subscription is top barrier to consideration | Blue Apron
scalable platform a | Blue Apron
sustainable profit leverage to be i | Blue Apron
study a | Blue Apron
| Blue Apron
randy | Blue Apron
definitions | Blue Apron
blue apron plus one our culinary team pursuit | Blue Apron
| Blue Apron
marketing strategy | Blue Apron
four key customer segments cooking enthusiasts healthy eaters last minute planners families | Blue Apron
marketing funnel | Blue Apron
strategic shift in marketing mix | Blue Apron
national brand campaign focused on raising awareness and consideration launched | Blue Apron
national brand campaign spots being a hero expect the unexpected | Blue Apron
national brand campaign brand campaign driving early success in downy | Blue Apron
continued improvements in conversion marketing enhancements driving tangible improvements in conversion bas paid customer total registrants | Blue Apron
blue apron brand equity continues to improve blue apron brand equity improved by points driven by increasing familiarity for blue apron quality and momentum are also on the rise son a | Blue Apron
aiming for long term target in mid teens marketing as of net revenue | Blue Apron
managing weeks long term target year | Blue Apron
tracking ahead of pandemic years | Blue Apron
partnerships collaborations a snappy | Blue Apron
work to expand non subscription sales launching on where millions of active users can buy selection of weekly blue apron boxes without a subscription | Blue Apron
| Blue Apron
great tasting recipes brand built on culinary authority a | Blue Apron
high quality ingredients stand on their own a | Blue Apron
ingredients sourced directly deep supplier relationships we work to source unique ingredients that meet our quality standards | Blue Apron
strength of our model | Blue Apron
product development informed by customer research | Blue Apron
product taking hold | Blue Apron
breakfast options | Blue Apron
annual average revenue per customer increases with tenure | Blue Apron
quarterly average order frequency increases with tenure | Blue Apron
wine | Blue Apron
| Blue Apron
technology a blue apron | Blue Apron
more customer options food wine market | Blue Apron
tech platform ensuring a seamless digital experience | Blue Apron
building agility for scalable integrations a aspiration dae ore | Blue Apron
recipe assignment discovery powered by algorithms | Blue Apron
technology driving growth and efficiencies in operations | Blue Apron
recipe forecasting | Blue Apron
decreasing optimization | Blue Apron
| Blue Apron
model of operational and supply chain excellence | Blue Apron
close working relationships with suppliers apron | Blue Apron
our kitchen | Blue Apron
perfect quality box | Blue Apron
maintaining throughput even while configuration complexity increases configurations boxes per pack labor hour linden | Blue Apron
logistics | Blue Apron
investing in our people | Blue Apron
reliance on temp workers declining a | Blue Apron
customer satisfaction improving | Blue Apron
| Blue Apron
kelly burton | Blue Apron
is in blue apron | Blue Apron
as of march offsetting scope emissions | Blue Apron
better living people product progress yam i | Blue Apron
our people | Blue Apron
responsible sourcing packaging handling of food | Blue Apron
million meals donated to feeding in creole | Blue Apron
meals donated to our employees through our farmer market in | Blue Apron
high quality and responsible sourcing | Blue Apron
food waste of food waste represented in blue apron estimated scope emissions | Blue Apron
of blue apron packaging is by weight look for the label | Blue Apron
commitment to value enhancements for all stakeholders as early as progress accountability ere an blue apron | Blue Apron
randy | Blue Apron
benefits of cooking go beyond functional how much do you agree or disagree with the following statements | Blue Apron
quarterly net revenue by annual cohort | Blue Apron
quarterly net revenue by annual cohort | Blue Apron
quarterly net revenue by annual cohort | Blue Apron
higher spend from repeat customers average revenue per customer new a | Blue Apron
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