Brilliant Earth IPO Presentation Deck
September 2021, 37 slides
  1. Brilliant Earth
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brilliant earth | Brilliant Earth
| Brilliant Earth
offering summary naa | Brilliant Earth
today presenters beth chief executive officer boor alen duke eric executive chairman company global jeff chief financial officer bain company | Brilliant Earth
our mission to create a more transparent sustainable and compassionate jewelry industry | Brilliant Earth
the next generation fine jeweler for today a i joyful customer experience | Brilliant Earth
brilliant earth by the numbers our success is driven by our highly tech focused and customer centric approach | Brilliant Earth
company history | Brilliant Earth
investment highlights | Brilliant Earth
investment highlights founder led and diverse leadership team committed to inclusion unique and exclusive products capital efficient operating model | Brilliant Earth
authentic brand for a new generation of consumer unique and award winning designs mission driven values exceptional customer experience | Brilliant Earth
leader in lam to work at supply chain impact eye ree | Brilliant Earth
massive market global fine jewelry market we local independent jewelers coe expected from to | Brilliant Earth
we deliver what the market wants don | Brilliant Earth
our model is durable and difficult to replicate | Brilliant Earth
from changing consumer preferences digitally savvy shoppers expect to shop whenever and wherever they want participation of in purchasing process a sane cab a sis | Brilliant Earth
data capabilities drive the brilliant earth experience bee | Brilliant Earth
unique personalized products known for beautiful unique designs agile product development month development cycle create your own model enables personalization | Brilliant Earth
create your own model drives inventory turns and negative working capital i | Brilliant Earth
modern digital experience strong product personalization smart product technology seamless | Brilliant Earth
delightful showroom experience | Brilliant Earth
capital efficient showroom strategy virtual inventory model for customer appointments and low rent expense office spaces upper floor retail or operating leverage from flexible staffing model catchment region traditional retail one hour for an appointment | Brilliant Earth
model drives strong conversion and productivity each new showroom unlocks significant growth showrooms drive incremental conversion greater sales | Brilliant Earth
financial snapshot | Brilliant Earth
financial highlights of net sales | Brilliant Earth
historical financial results | Brilliant Earth
long term target model public company costs | Brilliant Earth
opportunities | Brilliant Earth
internationally expand expand purchase occasions with existing and new customers a major growth opportunities increase brand awareness expand reach | Brilliant Earth
continue to increase market share frequency of content and engagement across multiple | Brilliant Earth
major showroom growth opportunity showrooms showrooms | Brilliant Earth
bridal is just the beginning bridal focus profitable tiffany nimble data driven product additional upside fine jewelry market | Brilliant Earth
international opportunity significant opportunity to increase international penetration countries | Brilliant Earth
positioned to be the category winner founder led and diverse leadership team committed to inclusion massive market opportunity unique and exclusive products exceptional customer experience capital efficient operating model | Brilliant Earth
| Brilliant Earth
appendix | Brilliant Earth
non metrics and reconciliations | Brilliant Earth
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Brilliant Earth
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