Circut
sam tam additional information i we believe that everyone is innately creative and thus anyone can be a part of the community of users this presents us with a large untapped market opportunity in addition to our current user base we quantify our market opportunity in terms of a serviceable market or and a total market or we commissioned a study from in across countries the sample size of those surveyed in each country included over individuals ages and older to calculate our and we extrapolate these survey results across the general population ages and older in each country our consists of the portion of individuals surveyed who said they have made at least one creative project in categories addressed by our current products in the last months whom we call active our includes the individuals in our as well as the portion of individuals surveyed who said they like buy used to make or are interested in creating personalized handmade or custom items whom we call potential but who have not made at least one creative project in categories addressed by our current products in the last months our includes active who we address with our current product and price points our includes potential who we believe we can reach over the long term as we make products for new uses and products that are even more accessible easier to use and available at a broad set of price points we assess our and in the united states and canada and internationally today a small portion of our revenue is generated from countries outside the united states and canada we currently four of these countries and the united kingdom as our primary international target markets and include them in our international and | Circut
Company
Deck Type
Sector
Industry
Deck date
May 2021
Slide
34 of 34
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