DraftKings
gross margin leverage for a cohort is achieved over time due to promotional spend decreasing economies of scale and operational initiatives state level enterprise many our variable costs are tied revenue not net revenue therefore as rates decrease increases given that new customer promotions are than existing customer promotions promotions as percentage naturally decrease as we shift from acquisition investments retention cross sell investments as we continue grow revenue deposit volume certain variable costs decrease as percentage revenue pricing tiers that result in volume discounts continuous focus on around platform costs processing fees revenue share drives increase across all cohorts | DraftKings
Company
Deck Type
Sector
Industry
Deck date
March 2022
Slide
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