Grove
exceptional target launch results provide proof points for retail opportunity select household cleaner brand performance at from penetration as of basket of cleaner customers purchased grove ahead of and seventh generation repeat i i mone rot coe we one cas a brand in of basket of all baskets that contained grove cleaner grove represented of the basket strong indication that grove drives incremental baskets at i i i i i i i i a i a a a brand in repeat rate nearly of grove shoppers purchased again in the period almost method and seventh generation i a a tao cow we i we units per trip i i i i brand in units per trip grove shoppers bought units more than any other brand and the average thus driving basket size and spend per trip bad i i i i so digital penetration overall digital penetration increase in brand awareness from i to among shoppers who purchase natural products grove natural conventional total cleaners notes in penetration of households purchasing out of total households purchasing household cleaners at repeat of households repeat purchasing the brand or category in a given time period at units per trip of units bought in each trip to of basket of total basket made up of a given category or brand at at based on numerator data as of survey from june through june i based on natural shoppers that have purchased natural and intend to purchase again source numerator household cleaners category at from | Grove
Company
Deck Type
Sector
Industry
Deck date
December 2021
Slide
58 of 59
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