KnowBe4
acquisition details advisor | KnowBe4
Company
Deck Type
Deck date
October 2021
Slide
3 of 13
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our model we are continuing to become more in reaching new customers while existing customers continue to expand their system household acquisition cost products registered notes household acquisition cost is calculated by dividing our sales and marketing expenses by the number of net new households added during the year excludes costs products registered represents the weighted new registrations per owner the best proxy for households for owners who joined and later fiscal year cohorts are only included when they have had the full year of data available years since first registration | Sonos
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