Norwegian Cruise Line
unique go to market strategy market to fill value add bundling focus on marketing and not price as the main lever to drive demand book early for best price contributes to elongated booking curve which improves visibility and accelerates cash inflows telegraph future price actions increases to drive demand results in longer booking curve providing enhanced predictability and opportunity to continually raise prices of free at sea life | Norwegian Cruise Line
Company
Deck Type
Deck date
November 2022
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12 of 35
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Investor Day
October 2022
unique go to market strategy life choice | Norwegian Cruise Line
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unique go to market strategy focus on marketing and not price as the main lever to drive demand book early for best price contributes to elongated booking curve which improves visibility and accelerates cash inflows telegraph future price actions increases to drive demand results in longer booking curve providing enhanced predictability and opportunity to continually raise prices regent | Norwegian Cruise Line
Results
August 2022
go to market strategy value add bundling market to fill value add bundling market to fill minimizes the lowering of pricing as the main lever to drive demand book early for best price contributes to elongated booking curve which improves visibility and accelerates cash inflows telegraph future price actions increases to drive demand go to market strategy results in longer booking curve providing enhanced predictability and opportunity to continually raise prices fee ani | Norwegian Cruise Line
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