Playboy Mergers and Acquisitions Presentation Deck
June 2021, 14 slides
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acquisition of honey | Playboy
legal disclaimer | Playboy
legal disclaimer continued | Playboy
honey is a disruptive luxury lingerie and brand created for women by women con | Playboy
honey products inspire confidence empowerment built upon a high growth direct to consumer channel model | Playboy
a global brand with significant momentum achieved over net sales from to global net sales adjusted retail adjusted margin geographic breakdown of net sales retail footprint by geography | Playboy
an affluent young and highly engaged consumer content and influencer driven marketing drives efficient marketing for lingerie and products who they are how they shop more than of honey consumers are under majority female as well as many male consumers purchasing gifts age breakdown gender breakdown they are loyal repeat purchases represent more than of total net sales they are high spenders lifetime revenue for repeat customers exceeds average order value is more than they buy lingerie of total sales they follow the brand of traffic is organic followers | Playboy
expands group portfolio in sexual wellness playboy is an iconic global brand with massive reach perceived as an authority on sex intimacy and pleasure honey is a luxury brand with a loyal customer base that accelerates group go to market strategy of private label product development and expands our owned and operated footprint globally brings strong direct to consumer sales infrastructure and significant base of sexual wellness consumers lovers brings superior merchandising and efficient customer acquisition across an channel platform | Playboy
transaction rationale rapidly growing highly profitable global brand net sales of and of in representing year over year growth of over and over respectively affluent young and loyal customer base with big opportunity for accelerated expansion in and and in new product categories accelerates sexual wellness product development superior design and private label product development capabilities support key category expansion for group quickens ability to bring playboy branded lingerie and women collections to market leveraging shared infrastructure to target different consumer segments expands footprint globally honey global sales growing at over from to expedites development of group international owned and operated infrastructure operation provides expanded group foothold in pacific region | Playboy
transaction overview transaction details pro shares outstanding purchase price approximately million consideration million cash funded from existing cash on balance sheet and million group stock million shares timing transaction expected to close in shares shares outstanding as of may shares issued on june from public offering estimated shares to acquire honey at closing estimated pro outstanding at closing | Playboy
group high growth global focused over million pro revenue and growth revenue by type revenue by region us china | Playboy
appendix | Playboy
honey reconciliation of estimated net income to adjusted unaudited net income income tax depreciation and amortization interest expense net adjustments non recurring items reversal non operating expenses transaction expenses adjusted | Playboy
| Playboy
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