Semrush Investor Day Presentation Deck
October 2024, 113 slides
  1. Semrush
  2. Investor Day Presentation Decks
analyst day | Semrush
agenda break history vision product strategy levin president enterprise solution warden go to market strategy warden financial strategy a | Semrush
safe harbor | Semrush
pond | Semrush
our journey a | Semrush
our journey from a product to a to a suite to a platform to now a fully integrated enterprise ready platform awa | Semrush
pillars of success strong foundation track record of success extensive opportunity with multiple growth drivers solving increasingly complex critical problems | Semrush
strong foundation track record of success diverse loyal customer base strong financial performance innovative talent culture large market sustainable competitive moat | Semrush
our diverse loyal customer base all industries market segments and marketing disciplines countries enterprise customers customers | Semrush
nearly of the fortune trust us square | Semrush
our strong financial performance estimated ending annual recurring revenue double digit non operating margin cash cash equivalents and short term investments slob | Semrush
our world class talent culture offices all over the world employees contractors | Semrush
award winning ownership innovation creativity data driven efficiency | Semrush
our large market opportunity at evolved from suite to platform enterprise investment enhanced sophistication enterprise launch portfolio investment pricing leverage market growth | Semrush
our strong competitive moat extensive data set that enables proprietary insights network effect to enhance powered intelligence high gross margin structural advantage leading brand loyalty integrated platform global scale | Semrush
how we solve increasingly complex critical problems powered comprehensive product platform proven return on investment | Semrush
our success linked to our customer success create brand awareness be present in conversations maintain favorable reputation perception create relevant content that resonates | Semrush
attention is limited content tools are exploding budgets are limited | Semrush
marketing platform | Semrush
don just take our word for it | Semrush
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extensive opportunity with multiple growth drivers increase paying customers expand average enterprise solution enhance portfolio | Semrush
core strategies for growth increase paying customers across all segments expand average per customer with marketing platform extend reach with new enterprise product enhance product portfolio with more enterprise capabilities | Semrush
product strategy | Semrush
pillars of product success delivering market leading technology data understanding the increasingly complex critical problems leading with | Semrush
increasingly complex critical problems | Semrush
overwhelming digital noise information barrier gets bigger every day average consumer already spends hours a day and is overwhelmed with information and more every single day | Semrush
constantly evolving digital marketing channels | Semrush
rank organically only page matters of organic traffic generated by the first three organic links click through rate by position source intelligence | Semrush
pay for paid advertising but costs increasing | Semrush
increase followers likes shares comments ate aes | Semrush
maintain favorable reviews reputation | Semrush
establish local presence | Semrush
create relevant content | Semrush
growing complexity drives demand for as complexity increased marketers needed more data tools and features and that demand created a market that greatly benefits from the most complete platforms such as | Semrush
businesses have three bad options biased use tools provided by and other networks challenges fragmented use point solutions for each channel challenges expensive rely on army of engineers and data scientists to build custom systems challenges | Semrush
delivering market leading technology data | Semrush
unique combination of data assets with years of history | Semrush
network effects | Semrush
marketing platform | Semrush
provides a platform for the holistic | Semrush
and industry analysts recognize our leadership | Semrush
leading with | Semrush
pillars of monetization core features for all to increase retention conversion examples copilot report summary premium features to drive upgrades stand alone products to drive cross sell examples examples reply to review feature | Semrush
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a | Semrush
a a solution | Semrush
key from this session with the evolution from core enterprise we operate at the cutting edge of digital marketing organic traffic remains one of the most efficient channels for customer acquisition today spend more than of their time analyzing data and only executing enterprise completely how digital marketers break away from the competition | Semrush
evolving customer pain points today and digital marketers spend nearly of time collecting analyzing data taking action | Semrush
how solve their problems today | Semrush
rankings drop days to find out why reduced to minutes with enterprise complete in mins with | Semrush
expensive stacks bad options example of enterprise stack in annual subscriptions alone when subscription fees labor from finance legal it and productivity costs are factored in my | Semrush
demonstrating the value greater traffic outcomes faster recovery more revenue value in aggregation value in interpreting the data in record time the ability to take action within the same business day weeks data intelligence platform | Semrush
enterprise solution eliminate time spent getting things done | Semrush
enterprise solution eliminate time spent getting things done | Semrush
forecasting | Semrush
powered comprehensive content management powered | Semrush
a analysis | Semrush
expert network | Semrush
what our customers say | Semrush
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thank you analyst day | Semrush
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go to market strategy target market efficient product led growth sales led growth expanded opportunity for the enterprise | Semrush
target market | Semrush
the evolution of our buyer marketing generalists generalists business owners marketing specialists research content brand social local marketing leadership organic marketing brand marketing digital marketing analytics decision makers | Semrush
go to market motions product led motion sales assisted motion sales led motion | Semrush
efficient product led growth brand awareness present in conversation favorable brand reputation content that inspires content that educates | Semrush
foundation of a strong product led motion create brand awareness be present in conversations maintain favorable reputation perception create relevant content that resonates | Semrush
content that educates content that inspires ory a ara aks i ass | Semrush
product led motion stages product led motion awareness education registration trial conversion to paid with rapid time to value upgrade support | Semrush
expanded opportunity investments in enterprise sales led motion foundation massive untapped opportunity demand for enterprise solutions execution readiness | Semrush
sales led motion stages sales led motion demand generation lead qualification meeting technical review commercial negotiation close post sale upgrade a | Semrush
sales led motion success to date average per paying customer | Semrush
sales led motion success to date customers with customers with | Semrush
sales led opportunity ahead install base competitor displacement | Semrush
enterprise customers we have already won | Semrush
logos in our base we laser focused on | Semrush
sales led motion investments demand generation targeted relevant outbound marketing talent winning culture in both sales and customer success advanced selling process from transactional to trusted advisor incentives and metrics systems process guardrails deal desk quote to cash | Semrush
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financial | Semrush
pillars of financial success strong foundation track record of success extensive opportunity with multiple growth drivers continued growth expanding profitability | Semrush
strong foundation track record of success consistent growth increasing average expanding up market mix multiple segments expanding profitability | Semrush
strong track record of growth strong growth | Semrush
strong track record of growth strong new customer demand since | Semrush
strong track record of growth consistent average per customer expansion since | Semrush
customer segmentation | Semrush
strong track record of growth significant large customer growth customers with customers with | Semrush
customer segmentation of business agency | Semrush
customer segmentation of for business agency segment segment diversity of from sophisticated enterprise mid market and marketing agency accounts approximately enterprise over mid market and over marketing agencies | Semrush
customer segmentation average per customer for business agency average expansion overall increase since more pronounced for enterprise driven by cross sell up sell and pricing leverage expect acceleration with new enterprise solution | Semrush
efficient performance as we scale our efficiency continues to improve basis point increase to non operating margin since | Semrush
efficient performance cost efficiency drivers highly scalable platform which gives us a structural advantage to reinvest into product sales and marketing strong to economics by using products and investments that enable an efficient frictionless journey through product led sales motion culture of efficiency remains from our humble beginnings | Semrush
extensive opportunity with multiple growth drivers increase paying customers expand average enterprise enhance portfolio | Semrush
extensive opportunity tam at evolved from suite to platform enterprise investment enhanced sophistication enterprise launch portfolio investment pricing leverage market growth | Semrush
extensive opportunity driven by continued increase in average per customer major inflection drivers continued drivers future drivers | Semrush
extensive opportunity and continued net new customer additions enterprise mid market total market opportunity | Semrush
continued growth expanding profitability update near term outlook updated long term model capital allocation strategy | Semrush
preliminary results or be | Semrush
core strategies for growth increase paying customers across all segments expand average per customer with marketing platform extend reach with new enterprise product enhance product portfolio with more enterprise capabilities | Semrush
near term outlook continued strong growth and profitability expansion sustained near term revenue continued free cash flow margin expansion | Semrush
long term target operating model | Semrush
capital allocation strategy focused on building shareholder value invest in organic growth invest in inorganic a maintain strong balance sheet a guiding principles | Semrush
key | Semrush
thank you for your time please share your feedback | Semrush
appendix | Semrush
tam calculation details | Semrush
to non operating margin reconciliation | Semrush
to non gross margin reconciliation | Semrush
definitions | Semrush
third party sources | Semrush
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