Sleep Cycle Results Presentation Deck
April 2022, 10 slides
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sleep cycle presentation | Sleep Cycle
summary yoy subscription growth yoy currency adjusted net revenue growth margin subscriptions net revenue a | Sleep Cycle
sleep cycle strategic initiatives driving high growth expand core offering increase reach scale marketing new features allowing users to take the next step towards sleep improvement new subscriptions generated from strategic sales initiatives increased efficiency in marketing spending and increased activities apple watch expanding tracking capabilities on apple watch allows for seamless long term tracking of sleep and health related metrics expansion of sleep aid launch of an audio based sleep coaching program available to premium user base partnerships initiated pilot projects with potential partners within insomnia and sleep apnea positive uplift in activities towards activations and reactivation and conversion from free user base corporate wellness continued on boarding of corporate customers and fine tuning of offering for scale up in sac continued lower sac levels and decreased total spending in marketing spending continued to some extent replaced by product launches as growth driver | Sleep Cycle
deep dive product driven growth fuelled by top of the funnel marketing increase conversion and retention to grow paying subscribers currently almost installs per month and installs historically high cost driving new installs improved and optimizations to conversions to premium subscriptions improved functionality for a better experience in order to retain users and increase renewal rates targeting existing free users or churned users for reactivation and retention lifting grow value of user base built in improvement from users churning on lower price levels while new users are acquired on higher prices price adjustments in certain markets from will continue growing acquisition activation engagement retention interim report mar | Sleep Cycle
deep dive example new feature release driving growth product development automatic sleep tracking coveted feature as large portion of new user in us market have an apple watch paired with seamless sleep tracking experience provides more consistent sleep data and drives increased value core feature positioning of sleep cycle in the wearables and health fitness segments effects on activation engagement and retention increased conversion to premium both new users and existing free users increased consistency in sleep data increases value in core feature such as trends insights and weekly report reactivation campaign targeting inactive users highlighting apple watch feature interim mar | Sleep Cycle
continued stable subscription and revenue growth sleep cycle total subscriptions sleep cycle net revenue million interim report mar a | Sleep Cycle
financial summary revenue growth and improved cost efficiency change comments net revenue currency adjusted net revenue growth of driven by new product launches and increased conversion rates in combination with performance marketing uplift in due to price mix and effects capitalized work from certain projects qualify for capitalization platform fees stable development with continued decrease in relation to revenues due to fee decrease from other external costs non recurring items was in no in increased marketing efficiency with decreased marketing spending of staff costs increase driven by hiring across strategic areas reaching in the quarter a margin increase due to depreciation of intangible assets as certain projects are capitalized from improvement explained by in increase explained by revenue growth and improved marketing efficiency despite higher staff costs margin operating cash flow in addition to improved positive working capital changes from prepayment of subscriptions liquidity at period end positive results in combination with equity issue contributing net of transaction cost interim report mar | Sleep Cycle
outlook and focus areas growth profitability continued growth driven by positive development in underlying price adjustments expected to impact positively during revenue growth target is expected to be met on quarterly basis in late financial focus on growth over profitability and to deliver approximately adjusted margin positive margin impact in from efficiency in marketing spending creates flexibility for remaining part of recruitments progressed according to plan with employees as per mar focus on leveraging organizational growth from to speed up plan to employ additional people during opportunities continued good funnel of potential partnerships integrations and a opportunities pilot projects within sleep apnea and insomnia started in ambition to gear up and invest in new areas from interim report mar | Sleep Cycle
carl per | Sleep Cycle
thank you | Sleep Cycle
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