SmileDirectClub
marketing and selling expenses came in at million or of net revenue in the quarter this is compared to of net revenue in of our efficient deployment of acquisition spend continued advancements in aided awareness and referral rates and access to highly efficient lead sources have positioned us well to continue to perform well against our long term targets with of the total market opportunity overseas we also continue to invest heavily in brand building internationally this is driving our near term sales and marketing as a percent of revenue higher than our long term targets as we scale our brand in these markets on we had permanent locations as of quarter end and held pop up events over the course of the quarter for a total of location sites these pop up events are a critical component to supporting our demand function in the same capacity as a permanent and enable us to fulfill demand that is coming through aided awareness referrals and marketing long term target of margin remains intact | SmileDirectClub
Company
Deck Type
Sector
Industry
Deck date
May 2021
Slide
11 of 26
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