SmileDirectClub
our long term plan remains intact we are managing the business to drive towards our long term financial targets which include revenue growth per year without the attack we expected revenue to be up sequentially and we also expected adjusted to come in slightly ahead of levels as we continue to invest marketing dollars to build brand equity outside of the us and canada in light of the attack and the associated business disruption we are adjusting our revenue expectations for based on our best estimates of the possible impact while it is still early to have complete certainty as to how the impacted leads will ultimately convert as of today we expect for revenue to be approximately adjusted to be approximately as we recover from the attack and continue to lean into marketing spend in international markets as a reminder marketing dollars we spend today have a long tail our long term objectives have not changed we remain laser focused on providing the best club member experience and our mantra remains to drive controlled and profitable growth we remain the low cost provider with brand presence no pricing pressure and no real competitor that provides an end to end vertically integrated platform for the consumer we will continue to make strategic investments in the professional channel international growth and in penetrating new demographics to drive controlled growth all wrapped around continued spend on innovation and we continue to see favorable industry dynamics with acceptance of and specifically tele dentistry minimal penetration against our total market and clear gaining share in the overall industry all of these position us well for long term success guidance outlook | SmileDirectClub
Company
Deck Type
Sector
Industry
Deck date
May 2021
Slide
18 of 26
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