Snap Inc
business highlights we created new products which drove greater monetization commercials our second non skippable video continued to perform well the majority was transacted via our premium content targeting tool a part of our self serve platform for large brands and agencies collection ads which enable a business to showcase four products in a single snap drove over twice the return on spend versus our comparable formats in we launched product which offer a simple scalable way for businesses to use their to create snap ads the snap continued to see growth with over million purchase events in up from million in we made improvements to machine learning models for installs and lower funnel bidding events which contributed to higher always on revenue showing that our commitment to performance advertisers is paying off we brought together an experienced leadership team to lead us through the next important chapter of snap we welcomed several talented and experienced leaders from some of the world leading tech and media companies including jared our chief strategy officer and our chief business officer will be joining us shortly as our chief communications officer | Snap Inc
Company
Deck Type
Sector
Industry
Deck date
February 2019
Slide
6 of 20
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