Snap Inc
outlook as we enter we anticipate continued growth in our global community and as a result our financial forecast for is built on the assumption that will reach million to million we believe we are on the right path with our direct response advertising platform and are focused on executing against our to deliver further improvements that said forward visibility of advertising demand remains limited due to several factors first revenue in is historically and the revenue mix in has historically included a relatively higher share from brand advertising revenue and brand advertising grew at a rate than direct response advertising in in addition we observed pauses in spending from a large number of primarily brand oriented advertising campaigns immediately following the onset of the war in the middle east and this has been a to revenue quarter to date while some of these campaigns have now resumed and the impact on our revenue has partially diminished we continue to observe new pauses and the risk that these pauses could persist or increase in magnitude remains due to the unpredictable nature of war we believe it would be imprudent to provide formal guidance for our internal forecast assumes a revenue range of million to million implying year over year revenue growth of approximately to within this range of revenue we estimate that adjusted will be between million and million | Snap Inc
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October 2023
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14 of 19
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