Sonder Start Up Pitch Deck
January 2019, 47 slides
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series deck building the future of hospitality | Sonder
we want to become hospitality brand | Sonder
we travel more than ever before growing segment of the global economy spend travelling of travellers will be | Sonder
and needs are changing authentic experience digital natives can be a night social media friendly | Sonder
soulless only downtown cramped rooms antiquated service slow unreliable and inconsistent not always clean not always comfortable spotty responsiveness safety concerns travelers are forced to choose between two flawed options i | Sonder
independent hotels big box chains peer to peer tech enabled brand we building the next generation hospitality company we tomorrow | Sonder
independent hotels big box chains peer to peer tech enabled brand we building the next generation hospitality company mart tomorrow | Sonder
units north park a night | Sonder
units a night | Sonder
units covent garden per room a | Sonder
units a night | Sonder
we the market leader in tech enabled hospitality | Sonder
guest experience unit economics supply demand defensibility | Sonder
points above we travel frequently with our friend group from all over the country and we found this amazing space we had never stayed in a rental before but we will never stay anywhere else again if we have the option west built an experience people love | Sonder
guest issue rate connected home initiative reduced access issues process implementation dispatch improvements and third party housekeeping incentive plans allows us to identify even more minor issues before guests check in made the it increasingly consistent | Sonder
guests guests to date from countries in total average guests per stay average daily rate per bedroom length of stay days we accommodated hundreds thousands diverse | Sonder
what do they want out of a place to stay a jaw dropping space in a fantastic location with seamless service | Sonder
exceptional style designed for living accommodating groups | Sonder
walkable neighborhoods lively safe large selection gab am best locations | Sonder
the lobby is on your phone casual and personalized service no tipping and free fast unique in | Sonder
guest experience unit economics supply demand defensibility | Sonder
process check ins requests operations services messaging not calling centralized contact center self serve hotel operating costs amenities on demand services partnerships operating costs we transformed the hospitality model with technology | Sonder
cumulative cash by unit assuming no future improvement three unit economic levers improve revenue per available day decrease direct costs decrease location acquisition cost lac we built a very strong business model | Sonder
location acquisition cost months location acquisition cost lac rent during setup security deposit rent abatement revenue ramp up total lac annual unit contribution revenue rent direct costs contribution in we completely transformed our economics a | Sonder
contribution per unit by market cohort our markets are generating an increasing amount of | Sonder
contribution margin by market margin by market making all of our markets with over live units profitable | Sonder
guest experience unit economics supply demand defensibility | Sonder
units signed per quarter following our unit economics success we turned our attention to growth and in added supply that will generate of revenue our productivity per person has increased from to units per month over the last months our average deal size is now units units as of and we currently have units signed or in lease negotiation for breakout started | Sonder
all new units are commercially zoned and eligible for hotel or transient licensing compliance with guidelines in all non exempt properties in liability coverage pay relevant tourism value added and municipal taxes compliant with all local and safety requirements city staff available to assist regulators for periodic inspections we achieved by targeting under construction supply that meets standards zoning taxation fire | Sonder
completed units in top us cities in opportunities we identified all developments the | Sonder
actual forecast goal brand standards sent contribution margin risk signed leases signed we built a growth machine that delivers high quality and volume accurate underwriting sound investments predictable conversion | Sonder
units march wash die | Sonder
units | Sonder
units | Sonder
units | Sonder
value add for developer relative to traditional use strong compared leasing poe | Sonder
guest experience unit economics supply demand defensibility | Sonder
revenue run rate occupancy scalable and cost effective distribution partnerships great experience fuels star reviews and high search ranks brand awareness and repeats are translating into more direct bookings we surpassed with no marketing spend | Sonder
in we will finally lay the foundations for what will become an iconic consumer brand | Sonder
guest experience unit economics supply demand defensibility | Sonder
total units stay raised were than all of our backed competitors combined | Sonder
developers choose the operator guests choose the prominent brand we are more we will leverage our scale to dominate supply and demand best capitalized ubiquitous across top markets only bidder most attractive price | Sonder
marquee assets more selection demand better experience higher occupancy more direct supply growth partner of choice scale economies economics higher conversion better terms more operating cash capital faster more and asset creating the flywheel | Sonder
need new units per month currently signing units per month requires going from productive cities to productive cities at the same city growth velocity we aiming be hospitality brand in world by | Sonder
transform traditional hotels everything in a is for sale housing as a service and are uniquely positioned to take on three other trillion dollar verticals | Sonder
| Sonder
thank you | Sonder
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