TradeStation
plan to significantly increase marketing investment | TradeStation
Company
Deck Type
Deck date
November 2021
Slide
22 of 49
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results guidance million million million million million first quarter highlights strong start to the year with all key metrics once again exceeding high end of expectations the continued improvements across products marketing execution and increasing strength in our brand drove strong financial results in revenue in was up and ahead of the top end of guidance collections in were up and above our expectations improvements to existing products and new product development continue to be the primary drivers of conversion and retention exceeding expectations improved marketing execution and continued strength of our brand also contributed to the this quarter record conversion drove strong user cohort performance conversion of registered users to premium subscriptions continued to increase through driven by continued product development and outstanding execution of our data driven marketing strategy the user cohort is off to a start than any prior cohort and is expected to generate approximately million in collections over the next eight years based on current cohort data over the last three years we have increased the users in our user cohorts by while increasing the premium subscriptions in the first quarter by our prior cohorts continue to behave in a predictable stable way retention was again very strong and improving demonstrating that users are higher quality are staying longer and that they are finding value in the product free cash flow of million is the highest ever in a quarter growth in was reflecting leverage in our business model specifically over investments in marketing and | Wix
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