Twitter
metrics and non information | Twitter
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Deck date
June 2016
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14 of 24
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February 2023
a note about metrics continued | Twitter
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February 2023
a note about metrics continued | Twitter
Results
May 2019
metrics continued twitter annual meeting of stockholders we are continually seeking to improve our ability to estimate the total number of accounts and eliminate them from the calculation of our active users and have made improvements in our detection capabilities that have resulted in the suspension of a large number of malicious and fake accounts we intend to continue to make such improvements after we determine an account is malicious or fake we stop counting it in our or related metrics we also treat multiple accounts held by a single person or organization as multiple users for purposes of calculating our active users because we permit people and organizations to have more than one account additionally some accounts used by organizations are used by many people within the organization as such the calculations of our active users may not accurately reflect the actual number of people or organizations using our platform we regularly review and may adjust our processes for calculating our internal metrics to improve their accuracy our measures of user growth and user engagement may differ from estimates published by third parties or from similarly titled metrics of our competitors due to differences in methodology soam | Twitter
Results
May 2019
twitter annual meeting of stockholders metrics continued the numbers of presented in our annual meeting materials are based on internal company data while these numbers are based on what we believe to be reasonable estimates for the applicable period of measurement there are inherent challenges in measuring usage and user engagement across our large user base around the world furthermore our metrics may be impacted by our information quality efforts which are our overall efforts to reduce malicious activity on the service inclusive of malicious and fake accounts for example there are a number of false or accounts in existence on our platform we have performed an internal review of a sample of accounts and estimate that the average of false or accounts during the first quarter of represented than of our during the quarter the false or accounts for a period represents the average of false or accounts in the samples during each monthly analysis period during the quarter in making this determination we applied significant judgment so our estimation of false or accounts may not accurately represent the actual number of such accounts and the actual number of false or accounts could be higher than we have estimated soam | Twitter
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