Wix
in of our new subscriptions came from users who joined in prior quarters these new subscriptions consist of users that had already registered with were using our product and required no significant additional marketing dollars to convert our opportunity to convert a large cohort of existing users is unique to our business model amongst our peers we continue to benefit from optimization of our acquisition funnel which has enabled us to successfully capture incremental monthly subscriptions over the past three quarters including as our promotional activity normalized in compared to the mix of new annual subscriptions was closer to historic levels during of new subscriptions purchased were for periods of one year or longer with the remaining being monthly subscriptions as of the end of of our subscriptions are annual subscriptions or longer super bowl campaign we launched our super bowl campaign in mid the campaign was launched live on live and live in what we believe was an industry first for a super bowl campaign the campaign message was focused on the user and how we act as for their businesses in an often disruptive world our second spot marked our third time running a super bowl the extended campaign included video marketing digital advertising social media activations contests and channel engagement opportunities the campaign was hugely successful in targeting our audience new and potential users and in increasing brand awareness according to visible measures was the most viewed campaign prior to the super bowl bow | Wix
Company
Wix
Deck Type
Sector
Industry
Deck date
February 2017
Slide
9 of 16
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