Wix
increasing efficiency of our direct response advertising increased brand awareness and the continued improvement in our product non expense was million in or of collections compared to million in or of collections expense grew year over year but our efficiency improved as we generated positive incremental margin on the additional investment and ended within our previously provided guidance range we continue to effectively leverage technology to execute our marketing strategy and are progressing very well towards our long term target of at of collections non a expense was million in compared to million last year for non a increased to million from million in due to increased and other costs related to the growth of the company was a milestone for the company as we generated our first profit with non operating income of million compared to a loss of million last year the than expected inflection to non operating profitability versus our prior outlook to be approximately during the quarter highlights the incredible flexibility and of our low fixed cost model adjusted was million up from million in the same quarter a year ago and well above our prior record of million set in was our highest ever sequential increase in adjusted as a percent of collections our adjusted margin was in compared to last quarter our performance this quarter once again exceeded the high end of our guidance range as it has in each quarter since we became a public company for the full year adjusted was up year over year to million compared to million in the year ago quarter as a reminder this is the last time we will refer to adjusted as a non metric | Wix
Company
Wix
Deck Type
Deck date
February 2017
Slide
7 of 16
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