Wix
leverage our relationships with third party cloud hosting providers to quickly and efficiently scale our capacity against the demands from our rapidly growing user base further because we do not operate data centers internally we do not have any depreciation expenses in cost of revenue for server hardware as a result we continue to deliver best in class gross margins non expense in the quarter increased to million compared to million in last year due to continued investments in new product development and improvements to existing products that enhance our platform expense was of collections in compared to of collections in last year as we continue to generate incremental leverage on our technology investments on a year over year basis non expense during the quarter was million or of collections in line with our prior guidance compared to million or of collections last year the increase was due to continued growth in our branding and direct acquisition campaigns we continued to grow our spend year over year while remaining within our range of months as we effectively optimized our budget across various channels and geographies our ability to increase our marketing investment and remain within our target range is a significant achievement and a testament to the increasing efficiency of our direct response advertising increased brand awareness and the continued improvement in our product non a expense was million in compared to million last year the year over year increase was due to increased and higher overhead expenses non operating loss narrowed to million compared to million last year as our business continues to grow and we continue to benefit from the flexibility and of our low fixed cost model we continue to expect to be profitable on a non operating income basis in | Wix
Company
Wix
Deck Type
Sector
Industry
Deck date
May 2017
Slide
7 of 16
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