Wix
beyond one year our long term deferred revenue balance has increased over the past several quarters as we have begun to offer packages in durations longer than one year the mix of subscription length as well as the timing of the sale of subscriptions during a period influences the amount of revenue we defer and recognize in a period an increasing number of users are purchasing subscriptions with a vertical application attached in particular bookings and stores in fact the percent of net subscriptions we sold in with a vertical application nearly doubled over last year this increase in vertical adoption was a contributing factor to the growth in collections per new annual subscription in the us in which increased for the fifth consecutive quarter to from in last year up we created the market to provide our users with applications that add functionality and continue to see strong demand total purchases in including were up year over year this increase demonstrates the value the new products and services we introduced over the past several quarters provide small businesses and highlight our ability to build and offer businesses increasing functionality our non cost of revenue increased year over year due primarily to higher cloud hosting costs to support our rapidly scaling business and to better meet the needs of some of our media applications we also saw an increase in domain registration costs due a higher attach rate of domain names to each new subscription the increase in our non cost of revenue compares to a increase in revenue year over year as we continued to scale and leverage our customer support and hosting costs our non gross margin was compared to of revenue last year our non gross profit calculated as non gross profit plus change in deferred revenues less deferred domain expenses as a percentage of collections was compared to in last year we continue to men | Wix
Company
Wix
Deck Type
Sector
Industry
Deck date
May 2017
Slide
6 of 16
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