Wix
subscriptions that were and will be purchased by users that registered during the quarter represent over million in future value that we expect to collect over the next six years without any additional marketing this strong performance illustrates the positive return we receive on recent investments we have made in product and technology development as well as our brand in of new subscriptions came from users who registered and joined during the quarter this improvement demonstrates the conversion of our new cohort of our gross new subscriptions came from users who joined in prior quarters these new subscriptions consist of users that had already registered with were using our product and required no additional marketing dollars to purchase a premium subscription our opportunity to convert a large cohort of existing users into subscriptions is unique to our business model we continue to benefit from optimization of our acquisition funnel which has enabled us to successfully capture more monthly subscriptions over the past several quarters during of new subscriptions purchased were for periods of one year or longer with the remaining being monthly subscriptions as of the end of of our subscriptions are for duration of one year or longer | Wix
Company
Wix
Deck Type
Sector
Industry
Deck date
May 2017
Slide
10 of 16
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