Wix
registered users and premium subscriptions our outstanding product experience is a key differentiator of ours and drives ongoing collections from new user cohorts over a year period as of the end of we expect our existing user cohorts to produce over billion in value over the next six years without any further investment in marketing we added million new registered users in compared to million in last year and million in the decline in user additions between and is consistent with the seasonality of our business this quarter additions were the second highest in our history and marks the sixth consecutive quarter we have grown our user base by five million or more users our ability to continue attracting users is attributed to the large and global market we are addressing execution of our direct marketing strategy and the rapidly growing awareness of our brand our cohorts continue to demonstrate negative churn as the number of new subscriptions purchased by existing users in a period already on our platform exceeded the number of subscriptions cancelled by the same existing user cohorts in fact our business grows each period before we spend marketing dollars to acquire a new cohort of users in we added net premium subscriptions compared to in last year and in we ended the quarter with a total of million premium subscriptions up year over year the sequential decline in premium subscriptions in this year is consistent with the seasonality in our business conversion of registered users to premium subscriptions remains consistently high for both new and existing user cohorts due to enhancements made to all of our products including the core editor vertical applications and solutions | Wix
Company
Wix
Deck Type
Sector
Industry
Deck date
July 2017
Slide
7 of 15
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