Wix
is consolidated to ours and it gains the benefit of our scale excluding hosting costs from non gross margin would have been in in we began amortizing intangibles related to the acquisitions of and which are excluded from our non gross margin we maintain strong gross margins as we leverage our relationships with third parties to provide hosting services and focus on driving efficiency in scaling our capacity against the and storage demands of our growing user base non expense in the quarter increased to million compared to million in last year the increase was primarily due to continued investments in new product development and improvements to existing products non expense was of collections in compared to of collections in the year ago period and in as conversion continues to in our investment in on a year over year basis improve we generate incremental leverage non expense during the quarter was million or of collections compared to million or of collections in the year ago quarter we continued to invest in branding and direct acquisition campaigns while staying within our time to return on investment range of months and optimizing our investment across various channels and geographies this continued investment in marketing while remaining within our return thresholds demonstrates our strong execution of our marketing strategy increased efficiency in our direct advertising spend and improved brand we reaffirm that expense will be of collections for the full year as previously provided in our outlook non a expense was million or of collections in compared to million or of collections last year the year over year increase was due to increased higher overhead expenses and additional costs associated with con | Wix
Company
Wix
Deck Type
Sector
Industry
Deck date
July 2017
Slide
5 of 15
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