Wix
product updates our vision remains to allow anyone to create anything regardless of the user need or skill level we execute this vision by developing innovative technology and products that are intuitive to use and give creative freedom to the user our offering is anchored by the editor and bolstered by two products we have introduced and launched in the last two years artificial design intelligence and code with this product platform we are able to address the needs of any user from the novice to the expert and give them the ability to create any type of presence allows a user to create a tailored to their specific business with its own content in minutes users can publish a created by or further modify it in the editor before publishing the combination of and the editor provides a powerful offering that we believe is unrivaled in the market today since the addition of to our platform in august conversion of users to premium subscriptions on has increased meaningfully converted a number of users at a higher rate in its cohort than in any previous cohort we are already observing benefits to conversion in non speaking markets as well this performance proves the positive return of the incremental investment in and related to | Wix
Company
Wix
Deck Type
Sector
Industry
Deck date
May 2018
Slide
11 of 25
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Results
March 2018
code product updates our vision remains to allow anyone to create a functional and stunning presence regardless of the user need or skill level we execute this vision by developing innovative technology and products that are intuitive to use and give creative freedom to the user our offering is anchored by the editor and bolstered by two products we have introduced and launched in the last two years artificial design intelligence and code with this product platform we are able to address the needs of any user from the novice to the expert and give them the ability to create any type of presence a breakout year for allows a user to create a tailored to their specific business with its own content in minutes users can publish a created by or further modify it in the editor before publishing the combination of and the editor provides a powerful offering that we believe is unrivaled in the market today since the addition of to our platform in august conversion of users to premium subscriptions on has increased meaningfully subscriptions after four quarters in the cohort grew compared to the same point in the cohort this growth was the result of increased conversion driven by product development and is even more impressive given the user base grew over the same period this means that converted a number of users at a higher rate in its cohort than in any previous cohort | Wix
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