Wix
of our total subscriptions are annual or longer the change in mix of new subscriptions by subscription term was driven by a change in promotional activity in as well as ongoing optimization of our acquisition funnel that we first implemented in and that enabled us to successfully capture more monthly subscriptions over the past two quarters our success of capturing more monthly subscriptions was incremental to the strong growth we continue to see in purchases of annual and longer duration subscriptions we are encouraged by the incremental monthly subscriptions added to our platform as users that subscribe to monthly packages are able to experience our full product for a very affordable price many times leading to a longer term subscription in the future we ended with over commerce subscriptions compared to in the same quarter last year subscriptions with a vertical application attached continue to grow well ahead of our overall subscriptions as our product continues to attract more merchants and small businesses to our platform | Wix
Company
Wix
Deck Type
Sector
Industry
Deck date
November 2016
Slide
8 of 14
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