Wix
due to strong adoption of our vertical applications and continued improvement in conversion our growth in the us is even more impressive given our scale with over of our revenue coming from the us our gross margin on a non basis was of revenue in compared to last year and was of collections compared to in last year our performance this quarter was consistent with the long term target we shared at our analyst day in expense in the quarter on a non basis was million compared to million in last year the increase was primarily due to increases to support our new product initiatives including and a second major product we still plan to soft launch this product in and fully launch it publicly by spring of expense was of collections compared to of collections in last year and in our top line continues to grow faster than our expense and we continue to generate incremental leverage on our technology investments on a year over year basis we still expect at of collections in and are tracking very well against our target of expense during the quarter was million on a non basis up from million last year as we continued to invest marketing globally to grow our user base and increase our overall brand awareness while remaining within our time to return on investment target range our strong top line performance enabled us to invest more in marketing to grow our users during the quarter we also incurred production and media costs for the global marketing launch of and we supported the launch of new products including the and the pro gallery we continue to realize significant marketing leverage as expense was of collections compared to of collections in the same quarter last year we expect in the range of of collections for the full year anon | Wix
Company
Wix
Deck Type
Sector
Industry
Deck date
November 2016
Slide
5 of 14
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