Wix
the integration of is on schedule and we have been pleased with our progress to date we have built a full team to lead our efforts in product design and billing and we have migrated all data into the intelligence systems we have also focused on building customer service and have begun integrating it with our existing support infrastructure we have also begun integrating back end infrastructure with ours finally we have begun development of the first wave of new products and have a full deployment plan in place as previously stated the cash impact of incremental investments into will be approximately million over years in the total impact will be approximately million and we expect the impact to be approximately million in much of this impact in will be in as we invest in additional development talent marketing as we look ahead at our marketing plans for we intend to increase our overall marketing investment including direct acquisition and branding toward our current target market just as we have for the last several years we will be investing a portion of our increased brand investment budget towards designers and developers in in light of the launch of code as a result we have made the decision to not run a super bowl campaign in we constantly optimize our marketing investment across various channels and we will as always invest in what we believe will provide the highest return based on business outlook reaching record conversion levels and with the ongoing momentum in product development and marketing activities we are excited about the remainder of | Wix
Company
Wix
Deck Type
Sector
Industry
Deck date
November 2017
Slide
12 of 19
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