Wix
our basic share count at the end of was approximately million shares and our fully diluted share count was approximately million shares registered users and premium subscriptions one of the most unique traits of our business model is the ongoing monetization of user cohorts over a long period of time as of the end of we expect our existing user cohorts to generate over billion in collections over the next six years without any further investment in marketing the number of active subscriptions from our user cohort reached of users in the cohort the highest ever and all of our user cohorts other than one generated positive net subscription additions in this outstanding performance was driven by record conversion and the highest ever percentage of renewed subscriptions in a quarter new registered users totaled million in compared to million in last year and million in we continue to attract increasingly higher value users as we consistently improve execution of our direct marketing activities and grow the awareness of our brand while remaining within our goals we added net premium subscriptions in compared to in last year and in we ended the quarter with a total of million premium subscriptions up year over year conversion of registered users to premium subscriptions climbed to its highest level for our new user cohorts due to enhancements made to our product platform including the editor and in of our subscriptions came from users who joined in prior quarters and did not require additional marketing dollars to purchase a premium subscription our ability to convert a large cohort of existing users into | Wix
Company
Wix
Deck Type
Sector
Industry
Deck date
November 2017
Slide
7 of 19
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Results
May 2017
registered users and premium subscriptions please note that registered user and premium subscription data do not include the impact of and we exclude these figures so we are able to highlight the performance of the core business our business model and outstanding product experience remain critical benefits for users coming to and we continue to grow our audience with the addition of user cohorts that will generate significant value over time given improvement in conversion and higher collections per new annual subscription in the us we now expect our existing user cohorts to produce over billion in value over the next six years without any further investment in marketing we added a record million new registered users in compared to million in and million in last year this marks the fifth consecutive quarter we have grown our user base by five million or more users and brings our total registered user base to million as of the end of the quarter our ability to continue attracting users the direct result of the large and global market execution of our direct marketing strategy and the rapidly growing awareness of our brand our cohorts continue to demonstrate negative churn as the number of new subscriptions purchased by existing users in a period already on our platform exceeded the number of subscriptions cancelled by the same existing user cohorts in fact our business grows each period before we spend marketing dollars to acquire a new cohort of users in we added a record net premium subscriptions and ended the quarter with total subscriptions up year over year to million conversion of new and existing registered users into premium subscriptions reached an all time high in due to enhancements made to our core editor | Wix
Results
February 2017
free cash flow during the quarter grew to million from million in an increase of we generated million in free cash flow in compared to million in and our cash balance at the end of the year was million we ended the fourth quarter with employees registered users and premium subscriptions our business model and outstanding product experience remain critical selling points for users coming to and we continue to grow our audience with the addition of user cohorts that will generate significant value over time we expect our existing user cohorts to produce over billion in value over the next six years without any further investment in marketing in we added another five million new registered users bringing our total registered user base to million as of the end of the quarter we are excited to share we have since eclipsed million users in our performance in marks the fourth consecutive quarter we have grown our user base by five million and highlights the tremendous growth opportunity we see ahead in and beyond our ability to consistently grow our user base at such a healthy pace is the direct result of the large and global market execution of our direct marketing strategy and the rapidly growing awareness of our brand our cohorts continue to demonstrate negative churn we added net premium subscriptions in compared to in last year and total subscriptions at the end of the quarter were up year over year to million conversion of new and existing registered users into premium subscriptions reached an all time high in due to positive experiences with our vertical solutions and enhancements made to our core editor am gam | Wix
Results
November 2016
free cash flow during the quarter grew to million from million in an increase of over last year our cash balance at the end of was million and we ended the quarter with employees registered users and premium subscriptions our user cohorts contain an incredible amount of financial value without any further investment in marketing we expect our existing user cohorts to generate over billion in value over the next six years our user cohorts also exhibit negative churn our business model combined with an outstanding product experience and high value we provide our subscribers creates cohorts that exhibit negative churn in we added five million new registered users bringing our total registered user base to million this is the third consecutive quarter we have grown our user base by million and over the last four quarters we have added over million registered users our ability to consistently grow our user base at such a healthy pace is the direct result of the execution of our direct marketing strategy and the rapidly growing awareness of our brand we added net premium subscriptions in compared to in last year and we ended the quarter with million subscriptions was our second net additions quarter to date as we converted new and existing registered users into premium subscriptions at a higher rate than ever before in of our new subscriptions came from users who joined in prior quarters these new subscriptions consist of users that had already registered with were using our product and required no significant additional marketing dollars to convert in of new subscriptions purchased were for periods of one year or more with the remaining being monthly subscriptions as of the end of | Wix
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