Wix
premium subscriptions is unique to our business model the new cohort created in generated of our new gross subscriptions in the quarter consistent with prior year levels during of new subscriptions purchased were for periods of one year or longer with the remaining being monthly subscriptions over the last five quarters changes we made to our marketing efforts in mid of caused the incremental year over year growth in new monthly subscriptions to exceed the year over year growth in new annual subscriptions we are happy with this shift as it has been accretive to our marketing returns and our ability to achieve our while continuing to increase marketing spend despite this shift as of the end of of our subscriptions are for a duration of one year or longer | Wix
Company
Wix
Deck Type
Sector
Industry
Deck date
November 2017
Slide
8 of 19
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