Wix
throughout demonstrating the continued advancement of our product offering and efficiency of our marketing investment as we acquire higher quality users we also continue to see improvements in the retention of subscriptions as we again saw the highest percentage of renewed subscriptions in a quarter the continued improvement in retention is attributed to user satisfaction with our product offerings and consistent improvements to non voluntary cancellations as we continue to optimize our payment capabilities in of gross subscription additions came from prior user cohorts while came from the or current cohort consistent with prior periods please note that it is incorrect to apply these percentages to net subscription additions by cohort in of gross subscription additions were packages with a term of one year or longer while were monthly the percent of annual and longer subscriptions was slightly lower than past periods as we continue to optimize for our and the mix of monthly and annual subscriptions users who joined in cohorts created in the past continue to convert into premium subscriptions with virtually no marketing expense creating overall negative churn in our business this unique aspect is a testament to our strong product offering and the growing need in the market a | Wix
Company
Wix
Deck Type
Deck date
March 2018
Slide
10 of 25
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