Wix
product innovation continues to drive conversion and we expect it to continue in subscriptions after four quarters in the cohort grew compared to the same point in the cohort growth was the result of increased conversion and is even more impressive due to the growth in users between cohorts we converted a number of users at a higher conversion rate than in any previous cohort we attribute a significant amount of this conversion increase in to the addition of to our platform this performance proves the positive returns of the incremental investment in related to we are investing in new products to drive growth long term and we are particularly excited about what is to come in code off to a strong start with more than users putting code to use today we will further optimize and roll it out in international markets we have other products soon to be announced world class marketing increased efficiency throughout the year non marketing expenses in grew but as a of collections fell by to for the full year in line with our guidance the continued leverage in a growing marketing investment illustrates our in data driven marketing and the growing strength of our brand we plan to launch dozens of new marketing campaigns in collections collections i baa | Wix
Company
Wix
Deck Type
Sector
Industry
Deck date
March 2018
Slide
4 of 25
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