Wix
contribute to our top line collections in a material way until late for code and for further as stated last quarter the appreciation of the shekel relative to the us dollar may increase our expenses as most of our is located in if this impact and the incremental investment in code and were excluded from our expense in we estimate that expense as a percent of collections would be in line with our target financial plan we have proven that investment in fuels future growth in our business through the investment in multiple products mostly notably the editor vertical applications and these successes drove our decision to make these additional investments non expense was in compared to in and in as a percent of collections expense was in compared to in for non expense was compared to in a increase we ended with expense at of collections the low end of our guidance range and a improvement over as we continue to benefit from the conversion of users in our prior cohorts to subscriptions we increased marketing by more than while maintaining our time to return on investment or at months due to product improvements that drove better conversion more efficient marketing and the strengthening of our brand non a expense was in compared to million in and million in for a expense was million a increase over million in the increase was driven by increasing and overhead expenses related to the growth of our overall business time to return on marketing investment the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on direct marketing costs in the same cohort we aim for in months | Wix
Company
Wix
Deck Type
Sector
Industry
Deck date
March 2018
Slide
7 of 25
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