Wix
average revenue per subscription increased to in an increase of from in and an increase from is calculated as total revenue over the last four quarters divided by the average number of subscriptions over the same period several factors are driving increases in monetization of our subscriptions the increase was partly driven by continued adoption of vertical applications as can be seen in the chart on the right users are increasingly adopting vertical applications with their subscriptions reaching in nearly double the rate two years ago as we continue to deliver more valuable products for users to manage and grow their businesses continued increases in the purchasing of including suite also contributed to during we began increasing pricing of some vintages of renewed subscriptions to better align prices to the improved product experience on this change did not increase cancellations demonstrating the value users get from our platform also in we changed the package selection page in our process in the us in an effort to bring more clarity about the type of package users purchase this change has resulted in a decrease in the number of help tickets submitted regarding package changes and an increase in collections per subscription we also removed our pricing tier in the us to better align pricing with our brand vision we are testing both the new packaging and the removal of the lower pricing tier in other markets globally we believe all of these changes will continue to increase in the coming quarters non gross margin was of revenue in under second quarter non gross margin as a percent of revenue would have gay | Wix
Company
Wix
Deck Type
Sector
Industry
Deck date
November 2018
Slide
6 of 24
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