Wix
been we continue to optimize our infrastructure to meet the growing needs of our users our consistent gross margin is a result of our scale and efficient resource management as well as strong relationships with multiple providers non expense was in compared to in and in as a percent of collections non expense was in compared to in and in we continue to benefit from positive returns on our investment in product development as evidenced by the decline in as a percent of collections new products introduced in the last several years including and video and enhancements to our vertical applications have been the primary drivers of this leverage we continue to hire engineers and developers to drive product development but we have been able to hire in more cost efficient locations we anticipate further leverage in due to products such as code and more efficient hiring practices non expense was in compared to in and in as a percent of collections expense was in compared to in and in marketing investment grew yet we continue maintain a time to return on marketing investment of months indicating that our cost of acquiring new premium subscriptions remains steady we are able to maintain this due to product improvements driving better conversion and higher advertising that is more efficient and the strengthening of our brand non a expense was in compared to in and in a expense increased on a year over year basis due to increasing and overhead expenses related to the growth of our overall business a expense was of collections in the same as in and down slightly from in | Wix
Company
Wix
Deck Type
Sector
Industry
Deck date
November 2018
Slide
7 of 24
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