Wix
registered users and premium subscriptions overview of cohort economics growth of our business is primarily driven by the acquisition of new registered users which we collectively refer to as user cohorts that monetize over a long period of time as these registered users purchase premium subscriptions historically our user cohorts have grown in size as has the rate at which registered users purchase premium subscriptions what we refer to as conversion in addition the amount each user is paying for each premium subscription has also continued to grow as demonstrated by the increase in we invest marketing dollars to acquire new user cohorts and our primary measure of the efficiency of our marketing spend is the time to return on marketing investment or we aim to return of our marketing investment dollars through collections generated within a month period of time how we return this marketing investment may come through various combinations of registered users premium subscriptions conversion or above all collections generated from user cohorts is our focus cohort performance update to date collections generated by the user cohort remain on track to achieve our targeted conversion in continued to increase on a year over year basis and increased and sequentially our user cohorts continued to exhibit consistent behavior through the third quarter of | Wix
Company
Wix
Deck Type
Sector
Industry
Deck date
November 2018
Slide
9 of 24
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