Wix
we recently launched a mobile site builder for enabling users to create a professional looking entirely from a mobile device this launch is part of our ongoing mobile first efforts to address the needs of customers around the world continues to be a positive contributor to overall conversion improvements and we are experiencing early success in additional languages other than increasing conversion and strong user cohort performance drove increasing cohort value conversion of registered users to premium subscriptions continued to increase through driven by continued product development and outstanding execution of our data driven marketing strategy net subscription additions were in the second consecutive quarter above net subscription additions in the first half of were up the first half of we now expect over billion in future collections from existing cohorts over the next years based on current cohort behavior every new subscriptions is expected to create million in future collections over the next years based on current cohort behavior retention is at the highest levels experienced in our history demonstrating that users are increasingly finding value in our product efficient marketing execution continues the user cohort is on pace to achieve a time to return on investment or of months indicating that acquisition cost per premium subscription is not increasing while marketing investment is up non expense fell to of collections in compared to in and in demonstrating the leverage in our business model | Wix
Company
Wix
Deck Type
Sector
Industry
Deck date
July 2018
Slide
4 of 27
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