Wix
non expense was in compared to in and in as a percent of collections expense was in compared to in and in we continue to increase marketing investment while maintaining our at months due to product improvements that drove better conversion more efficient advertising and the strengthening of our brand as we highlighted at our analyst investor day in june the increase in our marketing investment while maintaining a of months indicates that our cost of acquiring new premium subscriptions is steady non a expense was in compared to in and in a expense increased on a year over year basis due to increasing and overhead expenses related to the growth of our overall business a expense was of collections in the same as in and down slightly from in time to return on marketing investment the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on direct marketing costs in the same cohort we aim for in months | Wix
Company
Wix
Deck Type
Sector
Industry
Deck date
July 2018
Slide
8 of 27
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Results
May 2018
non expense was in compared to in and in as a percent of collections expense was in compared to in and in we beat our previous guidance of as of collections in due to higher than expected collections spend is generally a higher percent of collections in compared to other quarters due to the seasonal increase in advertising and brand investment typically also includes expenses related to our super bowl campaigns we continue to increase marketing spend while maintaining our time to return on investment or at months due to product improvements that drove better conversion more efficient advertising and the strengthening of our brand non a expense was in compared to in and in a expense increased on a year over year basis due to increasing and overhead expenses related to the growth of our overall business a expense was of collections in down from in and steady with the in time to return on marketing investment the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on direct marketing costs in the same cohort we aim for in months trot | Wix
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