Affirm
active consumers sens rue wae | Affirm
Company
Deck Type
Sector
Industry
Deck date
May 2021
Slide
9 of 26
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extensive consumer insights work informing our strategies one of the highest in peer group strong brand loyalty and satisfaction rates opportunity to improve conversion with female customers who generally have higher awareness than men but lower purchase consideration sharply a new consumer segment coined desire for products that with an active of shoppers would consider purchasing from again partial to premium products and brands core customer is and skews female reasons customers recommend quality comfort design active adventurous and world traveler cares about the environment and making a positive impact defined fit | Allbirds
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