Asos Investor Day Presentation Deck
November 2021, 183 slides
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capital markets day | Asos
agenda capital markets | Asos
agenda | Asos
we have a platform built on strong brand foundations and fashion credibility | Asos
our vision is to be the go to destination for fashion loving | Asos
we have the foundations in place to accelerate the pace and intensity of delivery | Asos
doing something fashion better than anyone else is what we are about | Asos
of our customers are gen or millennial with the average | Asos
younger customers are more fashion engaged and spend more of their wallet on fashion than other segments | Asos
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fashion with integrity people | Asos
and achieving our ambitions is at the forefront of our strategy be net zero be transparent mewes is a | Asos
so a | Asos
i | Asos
the more customers engage with our offer retention | Asos
i | Asos
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we have strengthened our leadership with a focus on growth and international markets | Asos
we have built strong momentum in our international markets | Asos
we have now finished a of updating our tech infrastructure rolled out across the and other fundamental business tech initiatives landed | Asos
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there is a huge opportunity ahead of us with a tam market | Asos
and there is opportunity to increase our share a | Asos
and especially in markets outside the row us strong leadership position in the clear opportunity to grow reach outside | Asos
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a plan which will be executed with a new level discipline a see | Asos
levers give us confidence in our medium term targets | Asos
revenue | Asos
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agenda cliff mat coo | Asos
agenda | Asos
us | Asos
insert pic insert pic insert pic | Asos
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why what | Asos
scope outcomes | Asos
full solution | Asos
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planned enhanced feature set | Asos
insert pic insert pic insert pic | Asos
why what | Asos
a launch in | Asos
a | Asos
width expansion us expansion expansion | Asos
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by media group | Asos
by | Asos
media group | Asos
partner platforms | Asos
from wholesale platform and | Asos
agenda | Asos
key focus areas to enable the customer experience data science | Asos
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focus i | Asos
fast incremental improvements to improve customer engagement | Asos
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agenda | Asos
operational excellence a disciplined focus on creating an effective efficient and sustainable model | Asos
a disciplined focus on creating an effective efficient and sustainable model i i i i lean agile approach | Asos
lean framework drives efficiency through supply chain operations | Asos
areas of opportunity | Asos
create the right and ways of working celebrate our culture | Asos
agenda | Asos
our premier franchise underpins our position | Asos
premier is a key element of our customer proposition dae lanes | Asos
we building a premier subscriber base as a sustaining flywheel as we done in the expanding premier | Asos
agenda | Asos
building capabilities to support increased marketing investment | Asos
experiment driven marketing investment | Asos
expanding the marketing model | Asos
a | Asos
break | Asos
agenda spence design director | Asos
the core strengths of our model doubling own on our winning model our existing model is a clear competitive advantage | Asos
our model of several layers fosters a greater level of engagement with our consumers | Asos
we are fashion creators a topman collusion a dark future tongues cays actual | Asos
we create for all moments of a something life | Asos
and for all styles | Asos
for the next generation coming of age collusion | Asos
a glam brand for gen | Asos
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top topman | Asos
des i i i | Asos
our ambition is to be relevant for all fashion loving | Asos
regardless of their age or price segment price me | Asos
we have a very resilient model price i | Asos
global global | Asos
that has become a success story | Asos
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both together provide a unique value proposition to our consumers | Asos
we bring our own perspective to fashion | Asos
our unique and differential tone of voice and visual language has become a demanded part of our identity | Asos
doubling down on our winning model competitive advantage how can we take it one step further our existing model is a clear | Asos
we will make our model even in the and internationally by doubling down on our core capabilities | Asos
we have three key levers to double down our fashion core | Asos
keeping fashion at the core of our business our challenge is to remain always relevant more fashion more exciting more agile | Asos
newness is our and the essence of this industry new visual codes | Asos
speed is the key to remaining relevant | Asos
our brands offer great growth potential we offer a set of successful brands very relevant for each target niche however they are limited to the reach | Asos
we can capture it by evolving our portfolio from brands into iconic brands tops hop | Asos
a sharpening value proposition and investing on it offers a triple digit growth potential from to | Asos
we are determined to continuously find new opportunities within our portfolio we will manage | Asos
our top performing team of fashion creators is a critical growth lever | Asos
we will make our model even in the and internationally by doubling down on our core capabilities | Asos
we are determined to expand our winning | Asos
we understand that face body is a key aspect of the fashion outfit | Asos
we | Asos
creating a unique opportunity to become a local winner in our core markets experience expansion operations | Asos
we bring a fashion lens to the sportswear market | Asos
our approach to the market is unique and difficult to replicate | Asos
our approach to the market is unique and difficult to replicate | Asos
this has given us a privileged position in the market a | Asos
we have the possibility and determination to become the global leader of the sports fashion space partnership experience | Asos
we will make our model even in the and internationally by doubling down on our core capabilities | Asos
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our ambitious plan to double down on our winning model will be | Asos
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