Auto Trader Group Investor Day Presentation Deck
September 2022, 100 slides
  1. Auto Trader Group
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investor day | Auto Trader Group
i a i | Auto Trader Group
subsection title auto trader summer product video | Auto Trader Group
a i a to demonstrate that our classified is structurally advantaged to share our underlying market assumptions for the mid term to outline our platform strategy and work on the for digital retailing to explain what digital retailing means for auto trader and share a product demonstration of the new deal builder journey to share initial thoughts on and reporting on digital retailing | Auto Trader Group
a awaiting photo presenters today | Auto Trader Group
a i introduction our strategic focus areas and summary a what we will cover topic | Auto Trader Group
subsection title introduction coe chief executive officer | Auto Trader Group
we have delivered consistent growth since key financial metrics since seseseses dip | Auto Trader Group
we have delivered on most of the horizons we outlined at the capital markets day in | Auto Trader Group
we have delivered new products to market to support our customers new products since package | Auto Trader Group
we have enhanced our consumer proposition through product innovation and content enhancements | Auto Trader Group
we deliver on our purpose through five key strands our purpose driving change together responsibly delivered through classified growth enabling digital retailing partnerships inclusive culture environmentally friendly choices a | Auto Trader Group
our culture is fundamental to the success of our business | Auto Trader Group
there are three areas to our strategy which build on and support each other our strategic focus areas | Auto Trader Group
digital retailing is a major transition but will be incremental and complimentary to our core extending our runway for growth | Auto Trader Group
our business is in good health with strong fundamentals setting us up for future growth we are the and most trusted automotive we have built partnerships than we have ever had with retailers and new customer groups per month has grown a since despite a negative stock cycle from we are highly cash generative with cash from operating activities growth of a since our business model is resilient with a supportive structural backdrop we have an attractive growth opportunity in our classifieds and through enabling digital retailing we have a strong culture and well invested technology platform that enables us to move fast and scale quickly | Auto Trader Group
subsection title a structurally advantaged classified be up sale ate clark group sales director davies head of strategy | Auto Trader Group
| Auto Trader Group
subsection title a structurally advantaged classified a strong core classified with runway for continued growth supportive structural trends | Auto Trader Group
given our heritage in automotive car buyers know our brand and trust it prompted awareness across new and used trust | Auto Trader Group
we are the first choice destination for car buyers in the first choice consideration across new used which a mons | Auto Trader Group
we remain the automotive in the audience stock average motors | Auto Trader Group
our network effect model is than ever supply side retailers of car retailers best car buying experience extensive choice of trusted stock our core classified network effect model volume of in market buyers most effective sales channel for retailers demand side cross platform minutes per month market share of minutes told | Auto Trader Group
we have grown at mid high single digits each year since despite a challenging market backdrop comparing with used car transactions and new car registrations | Auto Trader Group
has grown through increasing product contribution and consistent price increases underpinned by strong return on investment levers since per month | Auto Trader Group
we take of retailer gross profit in sales and less of the retailer gross profit pool | Auto Trader Group
a comparison to other illustrates there is headroom for growth estimated yield in context auto | Auto Trader Group
our pricing power is strong and there is further growth runway in our product lever product penetration | Auto Trader Group
our core classified business strength we are the and most trusted automotive and the first brand car buyers turn to our core network effect has never been we have grown at mid high single digits despite a stock in our pricing power is strong and our product penetration has runway for further growth | Auto Trader Group
subsection title a structurally advantaged classified a strong core classified with runway for continued growth supportive structural trends | Auto Trader Group
the population will grow and we expect more car drivers over the next decade | Auto Trader Group
as a result we expect the car to continue to grow over the next decade car | Auto Trader Group
we believe the speed at which the car turns is unlikely to slow and could in fact accelerate factors that drive a faster transaction rate factors that drive a transaction rate | Auto Trader Group
we believe finance will evolve with more products and higher penetration on used cars new car finance penetration personal contract hire used car finance penetration as a | Auto Trader Group
the car will become increasingly electrified new car registrations projections new car sales me | Auto Trader Group
we have invested in our content to ensure we are the destination for car buyers looking to go electric | Auto Trader Group
we are best placed to help car buyers navigate the increasingly complex buying journey our consumer value proposition control finance a | Auto Trader Group
as the market evolves our retailer value proposition supports all types of retailers our retailer value proposition a franchise digital first a most accurate valuations | Auto Trader Group
these changes are structurally supportive to auto trader market assumptions opportunities for auto trader a | Auto Trader Group
subsection title that strengthen the and facilitate a digital transaction is chief operating officer kelly chief technology officer | Auto Trader Group
| Auto Trader Group
as sectors key are required to create seamless journeys we can perform this role in automotive retail key for retail enabler clothing i groceries travel | Auto Trader Group
we have spent time building out our platform to both strengthen our core and enable digital retailing platform classified | Auto Trader Group
we have outstanding technology fundamentals which our customers rely on a | Auto Trader Group
auto trader connect is foundational for a seamless digital retailing journey across all sales channels the auto trader platform | Auto Trader Group
subsection title auto trader connect video | Auto Trader Group
we have integrated with third parties across the industry to offer unique services to our customers integrations across the industry auto convert auto trader connect providers lenders brokers integrations lender broker integrations all major partner an company an company dragon nexus series financial | Auto Trader Group
our data is best in class combining retail back valuations with actionable market intelligence auto trader | Auto Trader Group
our data is increasingly embedded across the whole sector as the industry standard auto trader data in the automotive industry examples robins day office for | Auto Trader Group
through our platform approach we are providing our customers with a unique set of services which are very difficult to replicate | Auto Trader Group
subsection title break ase tur in if minute please return fifteen minutes | Auto Trader Group
subsection title adding a transactional capability to auto trader and our retailer tools i an to be smith duct lan plummer commercial director ben product director | Auto Trader Group
| Auto Trader Group
subsection title adding a transactional capability to auto trader and our retailer tools why digital retailing why us deal builder new vehicle digital retailing an mae | Auto Trader Group
over the past decades there been a shift towards consumers buying more sales as a proportion of retail spend | Auto Trader Group
retail categories move because there are benefits for both retailers and buyers impact of on physical retailers increased sales due to increased reach yield management cost reduction and time saving for retailers we are seeing the beginnings of this in automotive | Auto Trader Group
this trend is happening in automotive retail car buyers are increasingly doing more of their car buying jobs a | Auto Trader Group
historic buying journey car a | Auto Trader Group
current buying journey a | Auto Trader Group
future buying journey | Auto Trader Group
our consumer research backs this up car buyers want to do more of their jobs consumer research view real price for existing cor get guide valuation drive ask questions about the get for current negotiate deal complete finance agreement inspect | Auto Trader Group
car buyers will start by choosing the right car rather than finance or retailer consumer research soe a budget | Auto Trader Group
our approach to digital retailing is to be car first and to enable any retailer to do more our approach to digital retailing | Auto Trader Group
we will initially offer two digital retailing consumer journeys digital retailing at auto trader two key consumer propositions deal builder buy products part exchange reservation finance application vehicles retailers used or new vehicle on cash or new vehicle lease franchise independent retailers manufacturers and leasing companies | Auto Trader Group
this will mean we have a truly differentiated digital offering in the hey car motors retailers | Auto Trader Group
subsection title adding a transactional capability to auto trader and our retailer tools why digital retailing deal builder new vehicle digital retailing | Auto Trader Group
deal builder is an expansion of our core and sits on the foundations we have been building platform classified vehicles available traders a | Auto Trader Group
subsection title extending our core video | Auto Trader Group
a better core for consumers and retailers regardless of how they choose to buy and sell price indicators market extension connect coot | Auto Trader Group
to help solve common consumer pain points we have developed key products and are bringing them together into our deal builder journey prices on different part exchange finance finance applications often combined with a | Auto Trader Group
subsection title deal builder video | Auto Trader Group
deal builder offers car buyers control and retailers a much more qualified lead deal builder | Auto Trader Group
we saw the first completed deal go through in august the first sale reserved at am morning collected the next day a | Auto Trader Group
we taken a long term approach to enable this | Auto Trader Group
we are making progress along our deal builder digital retailing milestones digital retailing milestones a | Auto Trader Group
subsection title retailer digital retailing video | Auto Trader Group
there is a unique opportunity for a partner to help grow revenue and reduce costs through technology and retailer value rational | Auto Trader Group
retailers are focussed on used car growth other sources of revenue and cost control retailer cost split longer term structural factors rent | Auto Trader Group
our products create value across a retailer business and opportunity exists to increase our share of operating expenses price better retail check accelerator | Auto Trader Group
in summary retailers consumers and auto trader will all benefit from this transition for car buyers for digital retailers for auto trader | Auto Trader Group
subsection title adding a transactional capability to auto trader and our retailer tools why digital retailing why us deal builder new vehicle digital retailing an mae | Auto Trader Group
our new vehicle influence has grown over the past few years despite stock pressures key new vehicle metrics current position pandemic via see | Auto Trader Group
we acquired to further enhance our new vehicle proposition | Auto Trader Group
has good relationships across their customer base existing manufacturers new entrant manufacturers jaguar a close brothers polestar | Auto Trader Group
by combining auto trader and we will be able to support manufacturers and leasing companies at scale our proposition to and leasing companies efficient route to market retention of existing book pricing intelligence | Auto Trader Group
we are starting to test driving traffic into the buy journey | Auto Trader Group
we will increasingly leverage our scale to reduce acquisition cost and grow the business profitably priorities in new vehicle leasing consumer journey consumer acquisition cost sales volume profit sal | Auto Trader Group
there is significant growth potential for through increasing share and market recovery free supply supply constrained mid poe particularly as | Auto Trader Group
longer term as we are doing more work for the sale we expect to make more profit per car sold used cars new car lease go | Auto Trader Group
subsection title and summary tha a financial coe chief executive officer warner chief officer | Auto Trader Group
digital retailing is a major transition but will be incremental and complimentary to our core extending our runway for growth | Auto Trader Group
we have strong execution history in launching new products which are incredibly sticky prominence product adoption rate product retention rate so as | Auto Trader Group
we need to take retailers manufacturers and consumers on a journey that more of the car buying journey can be completed a new network effect model retailer segmentation ona inputs conversion available builder use small total | Auto Trader Group
digital retailing revenue for both new and used vehicles will be more transactional than our core digital revenue digital retailing revenue auto on | Auto Trader Group
we believe deal builder doubles our long term revenue opportunity at a consistent operating profit margin used cars new car lease | Auto Trader Group
we want to make our current financial reporting clear and will break out results group and segmental a a | Auto Trader Group
there are three areas to our strategy which build on and support each other our strategic focus areas | Auto Trader Group
i a a a our classified continues to have runway for growth supported by structural our platform is now powering many of our retailer businesses which strengthens our core and is a key enabler for digital retailing digital retailing revenue will be incremental as retailer adoption of deal builder grows over time for this reason trade revenue growth in the years ahead should be higher than achieved historically given we are acting as an enabler and not a retailer we are not anticipating material changes to auto trader margin profile in the group has significant growth potential particularly when new vehicle supply returns | Auto Trader Group
subsection title a idiots | Auto Trader Group
a awaiting photo presenters today | Auto Trader Group
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