Byju's, an ed-tech giant based in India, was founded in 2011 by Byju Raveendran and Divya Gokulnath. Initially celebrated for its innovative learning app, which provided personalized educational content to a wide demographic of students, the company quickly rose to prominence, becoming a hallmark for the potential of technology in education. Offering a broad curriculum that spans subjects like mathematics, science, and preparation for various competitive exams, Byju's leveraged cutting-edge technology to make learning interactive and accessible worldwide. This approach fueled its rapid expansion and helped it secure a spot among the most valued startups globally.
However, despite its early success and pioneering role in the ed-tech sector, Byju's has encountered significant financial challenges in recent times. The company's aggressive growth strategy, characterized by numerous acquisitions and rapid expansion into new educational territories, has placed a considerable strain on its financial resources. This expansion, coupled with the global economic downturn and a tightening of investment in the tech sector, has led to increased scrutiny of Byju's revenue models and sustainability.