Crocs Investor Presentation Deck
July 2020, 30 slides
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investor presentation | Crocs
a a rel | Crocs
our vision values global business update positioned for global growth financial results appendix | Crocs
our vision everyone comfortable in their own shoes | Crocs
our values the path we choose to walk delightfully democratic people purposed design inherent simplicity we celebrate one of a kinds and stand together with all different kinds we think people first at every step we design for everything you do and everywhere you go we know smart have to mean complicated so we keep things simple light and totally intuitive imaginative innovation unapologetic optimism confidently comfortable we stretch the possibilities of design and creative thinking so you can reach your highest potential we make a choice every day to have an open mind and look on the bright and colorful side we support comfort on every level because when you comfortable you can do anything | Crocs
a a amidst unprecedented market conditions globally we delivered exceptional performance in our and commerce businesses and increased profit despite a very challenging environment our performance demonstrates the strength of the brand and underscores the work we done expanding the desirability relevance and consideration of our brand and product offering globally president and i | Crocs
highlights revenue declined grew four of five key markets grew us china strong commerce revenue triple digit growth double digit growth improved adjusted operating margin by to increased adjusted by to nearly doubled cash flow donated pairs of shoes to workers in need | Crocs
completed defensive measures of our covid playbook defense completed offense ongoing | Crocs
fueled brand recognition in revenue in both and china grew aided by all star event with yang and in china live stream event with kim in first energy store launched in | Crocs
continued strength in commerce commerce revenue growth | Crocs
concluded free pair for days pairs donated globally retail value of donations non recurring expense in bugs | Crocs
positioned for global growth four key product pillars powerful social digital marketing digital led route to market long term growth opportunity in | Crocs
innovate and grow clog relevance global category that has outpaced casual footwear growth is market leader with or share opportunity is to grow the category clog revenues in or of footwear sales in key drivers of clog growth and relevance are collaborations across the globe personalization with expanded charms growth in the with continued opportunity in | Crocs
significant long term growth potential in sandals global category growing a fragmented market with no clear leader opportunity is to grow our share consistent track record of growth of footwear sales in covid three consecutive years of double digit growth key drivers of sandal growth are targeting female explorers marketing to support awareness higher purchase frequency to address multiple wearing occasions | Crocs
capitalize on personalization trend with charms personalization is a global optimistic story telling and personalization will be even more critical post covid drives relevance for the brand offers newness and inspiration at a compelling price point supports clog and sandal sales and enhances average selling price asp | Crocs
invest in visible comfort technology comfort franchise features lightweight foam leveraged across collections including sandals and at work top franchise for | Crocs
powerful social digital marketing evolve come as you are heighten clog relevance and sandal awareness expand digital reach and engagement in top markets drive further brand heat and relevance with collaborations improve social engagement through locally relevant platforms eme tot pee | Crocs
select collaborations rare yang just love | Crocs
digital led route to market | Crocs
long term growth opportunity in | Crocs
prudent investments to support our long term growth us distribution center distribution center global headquarters | Crocs
financial results financial results revenue gross margin gross margin a as of revenue operating margin diluted diluted | Crocs
financial results revenue gross margin gross margin a as of revenue operating margin diluted diluted | Crocs
color excluding the impact of any future shutdowns in major markets second half revenue will be approximately flat to normalized tax rate of though tax rate of as we anticipate utilizing deferred tax assets inventory constrained for capital expenditures of investment to support long term growth that had initially been deferred to no liquidity concerns positive cash flow for the remainder of | Crocs
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non reconciliation | Crocs
non reconciliation | Crocs
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