First Foundation
brand awareness using digital channels | First Foundation
Company
Deck Type
Sector
Industry
Deck date
October 2023
Slide
11 of 47
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investing in digital commerce and seeking roi the fast shift to grocery shopping and indications many consumers will continue to shop this way even as pandemic related health and safety concerns ease have manufacturers and retailers investing in digital commerce platforms and capabilities two thirds of retailers say a brand investment in their digital platforms are extremely or very important to the brand success just of retailers say these investments are not important to a brand success with their retail strategy indeed retailers say adding commerce and retail media strategies and spending discussions are at the top of the list of changes they be making to their joint planning sessions with manufacturers manufacturers are equally as interested in adding commerce plans to the joint business planning process by the end of the year even so a large majority of retailers are undecided about their plans for sharing sales data with the supplier community only of retailers surveyed said they provide this information to suppliers though another planned to make it available before the end of the third quarter plans for joint business planning retailers thoughts on manufacturers investments in retail media networks retailers plans for sharing sales data with suppliers | Advantage Solutions
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