Imperial Brands
significant future growth potential from modern oral brands | Imperial Brands
Company
Deck Type
Sector
Industry
Deck date
January 2021
Slide
68 of 97
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strategic levers for growth brand product customer maintain fashion and cultural leadership grow across categories maintaining a balanced product mix over accelerate on customers pool driving market growth gen china us while consolidating the core consolidate strong awareness leveraging brand pillars leverage offer architecture strengthening top items continue focus on retail across the channel journey marketing investment into digital and experience to sustain and convert customer focus lead conversations and purpose driven communication leverage ness to develop community invest in iconic products and newness launch new categories beauty fine jewelry home take linea to full potential take to full potential continue innovating engagement model increase human touch impact deliver inspiration and discovery experience | Prada
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