Klaviyo IPO Presentation Deck
September 2023, 137 slides
  1. Klaviyo
  2. IPO Presentation Decks
| Klaviyo
disclaimer the company or we has filed a registration statement on form file no including a preliminary prospectus with the securities and exchange commission the sec for the offering to which this communication relates the registration statement has not yet become effective shares of the company series a common stock may not be sold nor may offers to buy be accepted prior to the time the registration statement becomes effective before you invest you should read the preliminary prospectus in that registration statement and the other documents the company has filed with the sec for more complete information about the company and this offering you can obtain these documents for free by visiting on the sec at sec alternatively copies of the preliminary prospectus may be obtained from attention prospectus department west street new york new york by telephone at or by at prospectus morgan attention prospectus department street floor new york new york and financial solutions long island avenue or by telephone at this presentation and the accompanying oral presentation are not a prospectus and shall not constitute an offer to sell nor a solicitation of an offer to buy any of the company securities the information contained in this presentation and the accompanying oral presentation has been prepared solely for informational purposes for you to familiarize yourself with the company business we request that you keep any information we provide at this meeting confidential and that you do not disclose any of the information to any other parties without the company and the underwriters prior express written permission this presentation and the accompanying oral presentation contain forward looking statements that involve substantial risks and uncertainties all statements other than historical factual information are forward looking statements including without limitation statements regarding our strategies mission plans objectives and goals the market demand for our platform our ability to efficiently use our capital resources projections regarding the demand and market size for our platform in the and globally growth opportunities and plans for future operations products and services our ability to attract new customers and expand our relationships with existing customers and any other statements that address events or developments that we intend or believe will or may occur in the future in some cases you can identify forward looking statements because they contain words such as may will shall should expects plans anticipates could intends target projects contemplates believes estimates predicts potential or continue or the negative of these words or other similar terms or expressions that concern our expectations strategy plans or intentions although not all forward looking statements are accompanied by such words forward looking statements are based on assumptions and assessments made by our management in light of their experience and perceptions of historical trends current conditions expected future developments and other factors they believe to be appropriate and speak only as of the date of this presentation forward looking statements involve known and unknown risks uncertainties and other factors that may cause our actual results performance or other events to be materially different from any future results performance or other events expressed or implied by the forward looking statements given these uncertainties you should not place undue reliance on forward looking statements our actual future results performance or other events may be materially different from what we expect important factors that could cause actual results performance or other events to differ materially from our expectations include our expectations regarding our revenue expenses and other operating results our ability to acquire new customers and grow our customer base our ability to successfully retain existing customers and expand sales within our existing customer base our ability to increase usage of our platform and and cross sell additional products and communications channels our ability to move up market and address enterprise and other customers launching new products and adding new product capabilities future investments in developing and enhancing our platform and our business our expectations regarding our ability to expand internationally our ability to add more use cases to our platform and increase our presence in other verticals our anticipated capital expenditures and our estimates regarding our capital requirements the estimated size of our market opportunity for our platform investments in our selling and marketing efforts and our ability to promote our brand expectations regarding our integrations with third party platforms including our ability to compete effectively with existing competitors and new market entrants our reliance on our senior management team and our ability to identify recruit and retain skilled personnel our growth strategies for our platform and our ability to effectively manage our growth economic and industry trends and other factors such as fluctuating interest rates and rising inflation including the impact on our customer spending and consumer spending generally and the impact of the covid pandemic or future global pandemics and other global financial economic and political events on our industry business and results of operations except as required by law we assume no obligation to update these forward looking statements or to update the reasons actual results could differ materially from those anticipated in these forward looking statements even if new information becomes available in the this presentation and the accompanying oral presentation also contain estimates and other statistical data made by third parties and by the company relating to market size and growth and other industry data these data involve a number of assumptions and limitations and you are cautioned not to give undue weight to such estimates market data and industry information used throughout this presentation are based on management knowledge and experience in the markets in which the company operates we also relied to the extent available upon management review of independent industry surveys and publications and other publicly available information prepared by a number of third party sources all of the market data and industry information used in this presentation involves a number of assumptions and limitations and you are cautioned not to give undue weight to such estimates although we believe that these sources are reliable as of their respective dates we cannot guarantee the accuracy or completeness of this information and we have not independently verified this information projections assumptions and estimates of our future performance and the future performance of the industry in which we operate are necessarily subject to a high degree of uncertainty and risk due to a variety of factors these and other factors could cause results to differ materially from those expressed in our estimates and beliefs and in the estimates prepared by independent parties all third party brand names and logos appearing in this presentation are or registered of their respective holders any such appearance does not necessarily imply any affiliation with or endorsement of the company non financial measures we present non operating loss income non operating income margin free cash flow and free cash flow margin as supplemental measures of performance that are neither required by nor presented in accordance with accounting principles generally accepted in the united states of we present these non financial measures because we believe they are useful to investors in assessing the operating performance of our business without the effect of non cash items and significant expenses and income that are required by to be recorded in our consolidated financial statements in addition we may use these non financial measures to assess our historical and prospective operating performance to provide meaningful comparisons of operating performance across periods and to better understand trends in our business we also use these for internal planning purposes and to enhance our understanding of our operating performance our non financial measures may not be comparable to similarly titled measures in other organizations because other organizations may not calculate non financial measures in the same manner as we do thus limiting its usefulness as a comparative measure because of these limitations non financial measures should not be considered in isolation or as substitutes for performance measures calculated in accordance with we compensate for these limitations by relying primarily on our results and using non financial measures on a supplemental basis you should review the reconciliations of these non measures to the most directly comparable measure included as an appendix to this presentation and not rely on any single financial measure to evaluate our business | Klaviyo
offering summary issuer offering size shares of series a common stock primary secondary over allotment secondary pricing range per share exchange ticker expected pricing date use of proceeds working capital and other general corporate purposes and to fund growth strategies may also use a portion of the net proceeds to acquire or invest in complementary businesses products services technologies or other assets however is not party to any acquisition or investment agreements at this time a portion of the net proceeds will be used to satisfy anticipated tax withholding and remittance obligations related to the settlement of outstanding in connection with this offering will not receive any proceeds from the sale of shares of its series a common stock being offered by the selling stockholders lead morgan joint blair piper securities managers needham company confidential | Klaviyo
who we are | Klaviyo
founder founder a see | Klaviyo
easy to use across channels real time action own your data own your growth granular segmentation enabled predictive insights clear attributable value i a | Klaviyo
aggregate data in one single source of record put data to use in marketing and other use machine learning and to optimize experiences | Klaviyo
initial connection revenue driving engagement real time engagement ongoing engagement be the first to know with texts get exclusive early access to new arrivals and back in stock promotions and more intake returning customer browse in your cart be you have great taste post purchase replenish thank you for customer for being loyal customer we give you off with the coupon personalization across channels | Klaviyo
unrefined batch and blast messaging idea send to contacts all not applicable to most customers low engagement rates poor experiences brand damage and lost revenue | Klaviyo
cobbled together solutions submit another request if click rates are low idea send campaign review open and click rates request data segmentation guesswork messaging prove value receive manually filter lists send follow on messages | Klaviyo
and | Klaviyo
data store | Klaviyo
segmentation data store historical profile data real time event data name location preferences status purchase reviews engagement support surveys alerts | Klaviyo
push messaging infrastructure personalized experiences segmentation data science and predictive analytics campaigns and flows | Klaviyo
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profile data | Klaviyo
a profile data my goldsmith goldsmith mail boston berry a coy pad metrics peace activity log are ere these are set to highlight important metrics in your account i last days i on metric tote mold sent review request by aes shipment delivered pee active on site last days i wat i fee viewed product last days emcee a a order eucalyptus oil for vee age amour | Klaviyo
profile data metrics highlighted metrics these are set to highlight important metrics in your account selected metrics value last days active on site last days its | Klaviyo
event data on is a last days as mate a minutes ago is shipment delivered hours ago order eucalyptus oil for days ago closed ticket days ago yes the discount applies to our eucalyptus oils | Klaviyo
predictive analytics higher propensity to respond to | Klaviyo
profile data event data event data predictive analytics event data event data predictive analytics open customer since purchased running shoes returned running shoes higher propensity to respond to discount code received via purchased running shoes after receiving discount code | Klaviyo
event data profile data event data predictive customer since returned running shoes higher propensity to respond to purchased running shoes | Klaviyo
reins analytics event data predictive analytics to discount code received via at purchased running shoes after receiving discount code | Klaviyo
event data file data event data predictive analytics event purchased running shoes higher propensity to respond to discount received via returned running shoes | Klaviyo
we right message to the right channel | Klaviyo
platform | Klaviyo
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name vee gee see ethane location a cee roe pee eer received a i ree i be meaningful data | Klaviyo
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next order rats | Klaviyo
churn risk prediction leek total customer lifetime value rune | Klaviyo
time between orders average days | Klaviyo
pete a | Klaviyo
capabilities today guided consumer intelligence predictive analytics a testing viewed wine glasses mon at a viewed wir predictive analytics total churn risk average time between orders days average order value beach day must haves best deals on fetching pet ust in time for beach day must haves bur best deals on fetching a test results winner a statistically significant winning metric placed order rate test size of total recipients how to improve placed order rate average order value business performance average cart size average order count average order value placed order rate good good good poor your company your peer group industry median | Klaviyo
a a decision making aks | Klaviyo
easy to use flows when someone starts but has not made a purchase wait hours predicted churn is greater than yes no with coupon without coupon open rate click rate waiting review active skipped open rate click rate waiting review skipped | Klaviyo
easy to use flows good company when someone starts wait hours has consented to yes send text message good news that print you were eyeing just went on sale for off | Klaviyo
ula lear saved just now save exit default universal style preview test image a split blocks text butt campaign content subject line horizon love is in the air subject line assistant generate analyze learn keep it short words or less to retain your audience attention examples love is in the air shop the deals that warm hearts love means off as love is in the air shop the deals that warm hearts off women wool coats lice discount code on already with code love extra savings | Klaviyo
engagement across channels | Klaviyo
engagement for frictionless cross channel connectivity being a thanks for get early access to our new collection i consented to unset consent | Klaviyo
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thanks for your review reviews skin looks feels flawless | Klaviyo
reviews serum is a hit our new blissful silk face | Klaviyo
customer data sources built nei in store i fae bee a marketing a personalization mobile push ere ull forms reviews tar product a third pea paid advertising data warehouses a customer support and more | Klaviyo
search plans support home campaigns flows reviews sign up forms audience content analytics a a intelligence audience performance funnel analysis analysis custom audience performance track the performance of your starred segments by channel last updated minutes ago starred segments conversion metric placed order date range last days conversations code intelligence segment last days last days cop transformation size change week to date total conversions conversions repeat customers submissions all customers new win back opportunities james black survey eligible users month to date consented users gift box subscribers repeat customers custom a | Klaviyo
search home intelligence plans support audience performance funnel analysis analysis custom compare distribution of customers customers dropped percent change over time may champions champions loyal may recent needs attention inactive campaigns flows reviews sign up forms audience content analytics a a conversations cop intelligence transformation code syncing james black | Klaviyo
search home intelligence plans support campaigns flows reviews sign up forms audience content analytics audience performance funnel analysis analysis custom compare distribution of customers customers dropped percent change over time added to group dropped from group a a conversations code syncing intelligence cop transformation needs attention james black champions inactive | Klaviyo
search home a intelligence a plans support campaigns flows reviews sign up forms audience content analytics conversations a a cop intelligence transformation code syncing james black audience performance funnel analysis analysis custom group change over time filter by group all groups champions loyal recent i i needs attention at risk inactive never purchased champions loyal recent needs attention inactive may | Klaviyo
push reviews our new blissful silk body serum is a hit skin looks feels flawless shop now | Klaviyo
easy implementation rapid time to value clearly attributable outcomes attributed value see select defined terms appendix slide for the full definition of attributed value me | Klaviyo
a a | Klaviyo
ecosystem | Klaviyo
our platform completes the direct to consumer tech stack a in a etna a i customer platform a other vertical platforms square in | Klaviyo
our partner ecosystem enriches customer offerings and expands reach commerce platforms developers unique marketing agency and consulting partners other technology meta figure is as of | Klaviyo
a | Klaviyo
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we done a lot of amazing work together | Klaviyo
there more entrepreneurship because of the work that and have been doing together | Klaviyo
helping thousands and thousands of businesses all around the world to realize those dreams | Klaviyo
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and are both deeply passionate about empowering creators and merchants and entrepreneurs | Klaviyo
and we are both very much merchant obsessed | Klaviyo
integrations | Klaviyo
meta | Klaviyo
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other technology partners | Klaviyo
unique marketing agency and consulting partners figure is as of | Klaviyo
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ire of strategy | Klaviyo
a developers | Klaviyo
integrate with our data platform power applications learning models build machine | Klaviyo
customers | Klaviyo
large and growing customer base an customers felts spend ride a is case mate citizen ell ten i homage laird ware on premier figures are as of june see select defined terms appendix slide for the full definition of recurring revenue | Klaviyo
citizen | Klaviyo
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digital strategy citizen watch | Klaviyo
a founder | Klaviyo
confirmed booking actions profile property push notification delay logic i conditional split trigger split pas a testing when someone booked class wait hours is consented to membership love spending time with us lets make it i membership up love spending time with us lets live live i mind bod treat a you get unlimited yoga classes sauna access and membership for a limited time plus we offering off explore memberships more | Klaviyo
integrations will help efficiently expand our motion into new verticals fitness and wellness services and restaurants mean square | Klaviyo
go to market | Klaviyo
efficient inbound motion word of mouth agency partners self serve platform partners low touch sales frictionless customer experience rapid time to value land with customer automatic platform usage increases cross sell targeted outbound motion focused on large customers deliver actionable insights across channels | Klaviyo
i ate period see select defined slide for the full definition of see acquisition cost period | Klaviyo
total market | Klaviyo
large and growing tam global tam tam my revenue figure is as of june | Klaviyo
growth drivers | Klaviyo
multiple growth vectors to scale grow our mid market and enterprise expand internationally attract new expand sales within existing customer base customers figures are as of june see select defined terms appendix slide for the full definition of recurring revenue | Klaviyo
expand new use cases developer led on into new verticals further invest in our platform | Klaviyo
team | Klaviyo
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pat | Klaviyo
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customer success | Klaviyo
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ers | Klaviyo
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business model | Klaviyo
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acne i manner i | Klaviyo
delivering efficient rapid growth at scale months ending june revenue yoy growth non operating income non operating margin see to non reconciliation appendix slides | Klaviyo
push reviews products number of active consumer profiles profiles our scalable business model majority monthly subscriptions tiers based on usage active consumer profiles messages sent unlimited push notifications lever land expand | Klaviyo
strong customer and spend growth total customers revenue customer customers i yoy growth yoy growth yoy growth | Klaviyo
rapid revenue growth at scale last twelve months revenue kop eerie a | Klaviyo
rapid revenue growth at scale last twelve months revenue yoy growth rel growth for the last six quarters | Klaviyo
consistent growth across cohorts cohort expansion see select defined terms appendix slide for the full definition of dollar based net revenue retention rate a and before | Klaviyo
healthy gross profit growing gross profit dollars non gross profit ais yoy growth see to non reconciliation appendix slides | Klaviyo
healthy gross margin attractive gross margins non gross margin rat lined see to non reconciliation appendix slides | Klaviyo
gaining leverage with scale of revenue non as eye an yoy see to non reconciliation appendix slides | Klaviyo
proven ability to generate operating income and free cash flow operating income non a a non operating margin see to non reconciliation appendix slides | Klaviyo
proven ability to generate operating income and free cash flow free cash flow non a i non margin see to non reconciliation appendix slides | Klaviyo
term operating model non long term gross margin on revenue non operating margin margin eas see to non reconciliation appendix slides | Klaviyo
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elevating businesses to new heights | Klaviyo
a i a a i a i a a i i a i | Klaviyo
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